MAKE A PLANSocial Media Workshop

for Church CommunicatorsThe Episcopal Diocese of West Missouri

Make a plan• Divide the task by the church year• Create a calendar of social media messages• Read, watch, learn• Steal ideas and make them your own (God will understand)• Update regularly – even if you’re just sharing• It’s a conversation, not a marketing campaign

Writing for social media• Keep it short• Conversational• Use ‘you’ a lot• Write for “the nod”• Call to action• Ellicit feelings• Speak Human Being• Tell stories• Arouse• Teach• Entertain

Creating engaging posts• Have photos, videos, links• Ask questions

• Fill in the blanks• Like or Comment• Caption contests

Twitter chat rooms

Motivational Quotes/Funny Sayings

And when all else fails…..