AdvertisingBusiness English
Week 5 Professor Hayashi
Today’s Class
attendance / homework
review
vocabulary
language review – articles
useful language
case study
Review – Change
Review – PS & PP
DEFINITION
WORD
A company that is at least half-owned by another company
The main office or building of a company
A place through which products are sold
A building for storing goods in large quantities
A large building (or group of buildings where goods are made (using machinery)
Subsidiary
Headquarters
Outlet
Warehouse
Factory/Plant
Review – Vocabulary
Review - Noun Combinations
Which is the most suitable noun combination?
1. a) the class of yesterday
b) yesterday’s class
c) yesterday class
2. a) a note of absence
b) an absence’s note
c) a note’s absence
3. a) a 3-stars hotel
b) a hotel’s 3 star
c) a 3-star hotel
4. a) a letter’s head
b) a letter of head
c) a letterhead
5. a) a four-day week
b) a week of four days
c) a four week day
Shout out! Name as many expressions from the useful language on:
MANAGING MEETINGS
Starting/Setting objectives/Asking for reactions/Dealing with interruptions/Keeping to the point/Speeding up/Slowing down/Summarising
NETWORKING
Greetings/Responding/Introducing Yourself/Introducing Someone Else/Talking about common interests/Talking about your company/Networking
VOCABULARY
Page 44 – exercise B1 = advertising media
2 = methods of advertising
3 = verbs to do with advertising
cinema, exhibitions, Internet, outdoor advertising, point-of-sale, press, radio, television
advertorials, banner ads, billboards/hoardings, commercials, free samples, leaflets/flyers, pop-ups, posters, product placement, sponsorship, viral advertising
communicate, endorse, place, run sponsor, target
Vocabulary
Page 45 – exercise E
1. free samples
2. slogans3. endorsement4. word of
mouth5. mailshots
Articles
Language Review
Page 48 – ARTICLES
Do exercise C
ANSWERS:1.THE advertising code ….. THE advertising industry2.OK!3.THE most successful …. of THE 20th century4.amongst THE UK adult population5.THE USA.
Viral Advertising
Language Review
Exercise D – Page 48
…. People also started asking questions, like did it feature a real gorilla playing (the) drums?
So what role did the extraordinary take-up of the gorilla ad on the Internet play….
And was the success ….. ‘viral’ distribution of its advertising on the Internet …. spoof versions of the gorilla campaign.
The gorilla commercial is the most viewed….
Useful Language
Page 49
Prepare and deliver a short three-minute presentation that describes the method of creating a viral campaign for this product:
Homework!
Page 63 – 64 : Advertising reviewVocabulary, Articles, Skills Exercises