Website User Experience Bingo Checklist Tick off the squares that apply to your website
Phone number is easily visible
Purpose of the site
is immediately obvious
Every page has
relevant content
to encourage
exploration
Site works on
mobile devices
Content is clear
and easy to read
Site layout is
optimised for
viewing on
smartphones
Site helps the user
with additional
information (directions to store,
reference codes)
You’re
happy with the
number of signups
and enquiries you
receive
Colours, fonts, spacing and tone
is consistent across
the site
Navigation is
simple and easy to
use, you never feel lost in the site
Site content is
tailored to context (‘visit us!’ in the morning,
‘browse our brochure!’ in the
evening)
Site layout is
responsive
– optimised for
viewing on any
device
Site has been
designed with
user testing
Site is
enjoyable to use
Site receives
word-of-mouth exposure
5 ticks: Your site is usable in a basic sense, but there’s still a lot of room for improving engagement
10 ticks: Your site has a decent User Experience, but could do more to increase conversions
Full house: It seems as though your site has a great User Experience,
come in to see what else First Internet can do for you!
Mobile site, App or Responsive site – What’s the Difference?
0161 941 5330
www.firstinternet.co.uk
0161 941 5330 [email protected]
www.firstinternet.co.uk
Usability Optimisation Service
For new sites, come and chat to us about how a
user-centred design process can make your site the best it can be.
0161 941 5330
www.firstinternet.co.uk
OF COURSE, EACH OF THESE SPIN-OFFS SHOULD LINK BACK TO THE MOTHER SHIP –
USING THE RIGHT KEYPHRASES AS ANCHOR TEXT.
TURN EACH MAJOR CONTENT PIECE INTO LOTS OF DIFFERENT RELATED
PIECES, INCLUDING:
MAIN PIECE
Home page banner
Guest Posts
Blog posts
Gallery / Slideshow
Social Media Snippet
News Piece
VideoCase Studies
Event social MAXIMISER Service Using Social Media to increase your Event Presence
Do you invest in exhibitions or events as part of your annual marketing ? First Internet offer an event social media MAXIMISER service
Pre event social media community build Pre event and during event high volume posting all on the event #hashtag Photo sharing competitions management and moderation Liaison with event organiser if offering a viewing wall for posts and photo sharing Post content creation both pre and during the event Reporting after the event on :
o New followers in your community o Posts shared o Audience Reach of posts o Most influential followers
Typical results
Achieve a top three presence on social media during the event.
Market to non event attenders who are following the event often resulting in non attendee sales.
Get noticed by the event organiser resulting in enhanced positioning and advertising package for their subsequent events.
Timescale – commencement at least 2 weeks before event
Prices: from £1,000+VAT per event.
Contact First Internet to discuss your event. 0161 941 5330 or [email protected]
Contact First internet 0161 941 5330 [email protected]
Page | 1
How to get people ‘talking about’ on Facebook 1. New Fans – This is simple and ultimately one of the main goals
of any fan page so continue with your current strategies for this 2. People posting directly on your wall – make sure you have a
community feel to your brand so customers feel comfortable posting on your wall, asking questions or sharing experiences.
3. People LIKING your comments 4. People commenting on your comments 5. People tagging your brand in their status – encourage and
reward your customers for doing so, it has been proven time and time again customers join brand pages to receive freebies, give them an incentive to help you out
6. People tagging your brand page in their photographs – so whether you’re a landscape gardener or a retail outlet you can get people to take photos of your work, products etc and tag your brand in it, again consider a discount or other reward if they do it.
7. People responding to events – the event feature on Facebook is a bit annoying for many people so please use this sparingly and only for truly special events otherwise it is a big turn off
8. Getting people to “Recommend Your Page” – nothing is better than word of mouth so again you may want to consider a discount for customers who do this, and you should regularly post asking for recommendations, if people are into your brand they will do it as a favour to you.
9. People who check into your business – run check in deals, simple – people who check in get a free… or a discount of…
10. People who answer questions – think of engaging questions and not always around your brand, e.g. good questions at the moment may be around Xmas or the most popular TV programme, engage with what floats your customers boat, don’t be a Brand Robot
11. Sharing your posts – people only share your content if it is interesting, funny, unique, beautiful or inspiring. This for me is the big one, if you are getting people sharing your posts you know you are doing something right!
Contact First Internet on 1061 941 5330 [email protected]
Third Party Timesaving tools for Social Media Becoming familiar with applications and programs that maximise your time on Social media Networks will help you see a bigger benefit for a smaller time cost. TweetDeck and Hootsuite are the two most popular management tools. They are both free (Hootsuite has some feature limitations on its free version but if you’re only doing 1 account, you should be all set) TweetDeck o TweetDeck is one of the most popular desktop applications for Twitter. Desktop means it is a program that is installed on your machine, it doesn’t live on the internet. o You can manage Twitter, Facebook and MySpace, Linkedin, Foursquare and other accounts from this one free application. o Organize your followers in groups and columns for easy monitoring and engagement. o Go to http://tweetdeck.com for a Free tour. Hootsuite Hootsuite does similar things to Tweetdeck but it is an online application. Hootsuite supports the use of Twitter Lists, has some excellent tracking and reporting tools and as with TweetDeck, allows you to pre-schedule your posts across most of the big networks. I use it because I think it’s the best and easiest tool out there.
Contact First Internet on 1061 941 5330 [email protected]
You can manage multiple accounts in Hootsuite easily (for a fee). The dashboard is easy and intuitive. The social media blogosphere is constantly debating which is better, Hootsuite or TweetDeck. I think it’s a matter of personal choice, so I recommend you try them both and decide for yourself. I personally use Hootsuite but many prefer TweetDeck. To check out Hootsuite, go http://Hootsuite.com. More Time-saving tools SocialOomph - http://socialoomph.com, is another great Twitter activity management tool. You can schedule tweets, track keywords, create automatic welcome DMs for new followers, track your link clicks, schedule tweets with post-later. Free and Professional (for a fee) versions available. Ping.fm - http://Ping.fm is an online social media management tool that supports the ability to post to 50 social networks with a single update. Ping.fm, acquired by Seesmic, offers special Ping.fm triggers to specify posting to specific social sites, and the option of using Ping.fm’s e-mail, SMS and chat functionality
0161 834 3396, www.thetalkingshop.co.uk, Twitter @TalkingShopMCR
Usability and UX Research Studios in Manchester city centre
• Multi-platform picture in picture recording of site navigation and think aloud usability research
• Smart TVs/Digital visualiser/laptops all provided • Tobii Eye-tracker hire available • Large observation rooms allow up to 12 observers
Top Related