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Search Engine Optimization is a strategic and systematic process to improve website’s visibility and traffic on various search engine results pages (SERPs). The process consists of several types of techniques divided into two parts i.e. “On-Page optimization” and “Off-Page optimization”.

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Organic SEO: Organic SEO is nothing but the same simple SEO. The procedure is imposed on a website to obtain natural placement on organic search engine results pages or one can say SERPs. The important techniques used in SEO include keywords and keyword analysis, link building, back linking and use of relevant content to attract readers. Through all these procedures the website automatically gets the good page rank and certainly obtains good ranking on search engines.



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