“When we moved, a church’s website was our first filter to find a church. A lot of churches had crummy websites and regardless of how great a church might be, we would pass them by.”
From market research collected by The Episcopal Church 2009
What is Content Management?
• The creation,
• publication,
• and ongoing maintenance of
relevant content.
Content Creation
Understanding what your audience/user needs to know about you
and delivering it in a compelling way.
Content Creation
• Good content should:– Tell your story– Answer people’s questions– Motivate– Allow for decision-making– Manage expectations
Content Style
• Set a template for editorial style:– Font– Font size– Use of logo/name/image– Capitalization – Use of italics– Use of images
Publication System
• Break the creation of content into manageable pieces.
• Designate someone — the gate keeper — to aggregate, edit, and post the content.
• Always have an extra set of eyes for proofing prior to publishing.
Publication System
• Think of your website as a house you are building.
• Organize your content in categories by key messages.
• Deliver your content with your user’s point of view in mind always.
Maintenance
• Designate specific people to be responsible for specific sections of content.
• Provide an easy way for them to submit changes to existing content.
• Have one person — the gate keeper — responsible for making the changes.
Key Things to Know
• Your website is never “done.” It will always be a work in progress. Build that into the plan right up front.
• Publish content in one place ONLY.• Effective content is always about what the
audience needs or wants, not about the internal workings of the church itself.
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