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November 10, 2010
Mobile Apps For GlobalConsumers
Srikanth RajuHead of Forum Nokia Marketing
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A World Where Everyone is Connected
4.6billionmobile
devices
450millionaccessing
MobileInternet
Growingto1billionby
2013
Source:IDC
Globalmobile
advertisingmarket
valuedat
>$16billionby
2011**
Globalmobile
apps
economy:
$17.5billionby
2012*
* Chetan Sharma Consulting, March 2010
** M:Metrics, August, 2010
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26.09.2010 3 2010 Nokia
1. Globalscaleto developers in
localmarkets all over the world.
32. Simple -
design, developand distribute3. Exciting
consumers
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2010 Nokia
175Million
45Million
50Million
500Million
13 devices/sec1.3 billion users190+ countries
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In Turkey - Full rangesmartdevices
Experience todifferent user segments
Nokia C6
Nokia C7
Nokia X3-02 Nokia E7
Nokia N8
Benefits to developers:
Mass appeal to all market
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Simplifyingthe
developer
path
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26.09.2010 7 2010 Nokia
Simplified Developer Offerings
Nokia developer offerings targeting Smartphone apps (Symbian
and MeeGo) and S40 apps
Promote
Dist
ribute&Monet
ize
Create
(D
esign&Develop
)
Smartphones
(MeeGo/Symbian)
Mobile Phones(Series 40)
Faster appdevelopment
JavaQt / Qt
Quick
(Hybrid & Native
Apps)
Better appperformance
Nokia
Browser
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26.09.2010 8 2010 Nokia
Nokia Qt SDK 1.0 in UseThe intuitive nature of the
development platform lends itself
to rapid development, with fast
turnaround in the compile-deploy-
test-evaluate cycle.The integration of the mobile
device into the SDK is seamless
and the tools are a breeze to
use.
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26.09.2010 9 2010 Nokia
The latest Ovi Store metricsCountry Reach Largest Range of
Devices
Local
Relevance
Operator Support
190+Countries
in 30 languages
120+Handset models
can get Ovi Store
content
90%Of all mobile
consumers have Ovi
Store available in their
local language
Including operator
billing with
91Operators
in 27 countries
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26.09.2010 10 2010 Nokia
Ovi Store Today
1Ovi Publish fee
FREESigning (Symbian &
Java)
Flat RateOperator billing
13xVolume
56.7%Average publisherrevenue increase
across tiers
+ New in-app purchase
+ New in-app advertising add-on
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2010 Nokia
Increasing Consumer AwarenessNokia will significantly increase consumer demand for your apps
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In Turkey ...
Delivering a
winninguser experience
Ovi Store
Turkey passed20M downloads
Unmatched local
developer support Forum Nokia!
N8 Latest &
Coolest will be animportant player
in Turkey
Consumers
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In Summary -
Global Scale,
Local Reach
Ride Nokias
marketing and
commitment toexcite consumers
Design, develop &
distribute viaOviStore
Consumer
s
Developers
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November 10, 2010
Thank you
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