© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.comPhoto: Marco Derksen
Layar Webinar Jan 6th, 2010
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Layar team!
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Layar Webinar6th of January
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Claire Boonstra - Maurice Groenhart
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First Layar Webinar
Held on January 6th, 2010
For Layar content Developers & others interested in Layar
Goal: inspire & facilitate Layar content community to develop fantastic layers
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Program
Why we pulled Layar from the Appstore?
Layar presentation
Layar Ecosystem
Tips and tricks
Feedback
Questions
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Why we pulled our app from the iPhone Appstore
Reported crashes - no 100% user satisfaction
Currently re-developing the iPhone version to be future-proof
Relaunch in February 2010
Version 2.0 will not be put back in the app store
Layar will remain available on Android
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Layar version 3 presentationmaandag 11 januari 2010
Claire BoonstraLayar co-founder
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Layar so far: “where is...”
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Location AR
CompassGPS / Cell-ID Camera
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Android iPhone 3G S Symbian
back soon2010
Supported devices
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Open platform
Everybody can create their own Augmented Reality experiences on Layar
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AustriaBelgiumBosnia
BulgariaFrance
GermanyItaly
IrelandMontenegroMacedonia
NetherlandsPortugalSerbia
South AfricaSpain
SwedenUnited Kingdom
Canada United States
Mexico
VenezuelaBrasil
ArgentinaChili
IndiaSingapore
JapanKorea
AustraliaNew Zealand
+500Granted developer keys
1500+Active Layar content creators
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Content developers doing business
developing layers for 3rd partiesmaandag 11 januari 2010
>300 layerspublished worldwide
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Some of the brands on Layar
TruliaYP
OSM
HotpadsIdealista
Newbury St
Voodoo Fest
Tim Horton’s
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Our reality: an empty canvas
http://www.flickr.com/photos/pmo/533680927/
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http://www.flickr.com/photos/czy_584/42672745/
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Augmented Reality is a new medium
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The unique quality of AR medium is The Third Dimension (3D) of reality
That’s why this medium is relevant
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Augmented Reality is an “Experience Medium”not just a functional tool
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© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
http://en.nai.nl/exhibitions/sara
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Detailed 3D model on top of construction site
While holding up your phone, you can walk around the building, look underneath or even inside of it. Experience the future before it has been realized.
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“See what you can’t see”
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Re-create the past
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Imagine: Summer 2010, Colosseum, Rome
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... and hear the lions roar
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“Old” art
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New art?Inside of a piece of art inspired by Mondrian
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It’s through the (3D) objects that we experience
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3D objects placed above your house
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Xmas 2009: webservice to place 3D Santa’s above people’s housemaandag 11 januari 2010
Personalization & closed layers:
login
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Storytelling
http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpgmaandag 11 januari 2010
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Automatic Triggering
http://www.flickr.com/photos/gx9/274672095/
maandag 11 januari 2010
Seeda - Japanese Rapper
launched his new single though Layarmaandag 11 januari 2010
music started playing automatically when reached pre-defined destination
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Many possibilities for auto-triggered actions:
Play audioPlay video
Show quiz questionShow 3D object
Show imageetc...
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Point - Point
enables treasure hunts, city tours etcmaandag 11 januari 2010
Existing infoLocation database
New content, created for AR
Existing infoLocation database
MovingAround me
“Where is...”
New artMessages & Graffiti‘What’s going on’
StorytellingAR gamesArt walks
City tours
maandag 11 januari 2010
Existing infoLocation database
New content, created for AR
Existing infoLocation database
MovingAround me
“Where is...”
New artMessages & Graffiti‘What’s going on’
StorytellingAR gamesArt walks
City tours
Most of the current layers
Most interesting area for Layar!
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Experiences!
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© 2009, Layar BV Confidential and Proprietory
Games
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Example: “experience domes”:
You see a 3D dome. While holding up your phone, you walk inside the
dome.Once inside of the dome, your
landscape changes - all of a sudden you are in the middle of a Japanese street. You look around you and see
the skyscrapers and street signs, and hear Japanese street sounds.
You teleport yourself to a new world.maandag 11 januari 2010
Examplecompletely fictional
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Red Bull parked cars around town
Find the car, turn the key and win two tickets for RedBull Air Race
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360 degrees panorama
Touch the key and see if you win..
Audio of the Red Bull Air race
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All possible: right now.with Layar version 3.0
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Do it yourself ?http://dev.layar.com
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Need help?Check the Developer Catalog
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© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
maandag 11 januari 2010
or use one of theseeasy development tools:
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• PorPOIse by Jens de Smithttp://code.google.com/p/porpoise/
• LayarDotNet by Dylan Phillipshttp://layardotnet.codeplex.com
• Python: Django-Layar by James Turkhttp://pypi.python.org/pypi/django-layar/0.1.0
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or use BuildARIf you don’t understand this
"object": {"icon": "icon1.png",
"baseURL": "http://layar3d.jsource.nl/","full": "ghost.l3d",”reduced”: “small_ghost.l3d
"size": 2},
www.buildar.com
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What’s your dream?
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Ecosystem
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3D modelers
Creative Agencies
Architects
Storytellers
Tech developers
Brands
Animators
Artists
Historians
Governments
Game designers
Educators
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Existing infoLocation database
New content, created for AR
Existing infoLocation database
MovingAround me
“Where is...”
New artMessages & Graffiti‘What’s going on’
StorytellingAR gamesArt walks
City tours
Create more of these!
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How are we going to achieve this
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EventsWith this events we want to bring the whole Layar AR ecosystem, which includes
developers, artists, (game)designers, storytellers, media agencies and brands, together. We would like to create a synergy between different groups and backgrounds to discuss and drive content creation for Augmented Reality.
Want to organize a event yourself please contact us at [email protected]
We will try to facilitate you in the best possible way
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Connecting brands and agencies with developers Facilitating developers Inspiring developers with cool ideas
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Tips - How to improve your layers
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Set bounding box for your local layer
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Define the local bounding box for a layer Specify one or more bounding boxes for your layer, so that it can be found underneath the “local” tab in the Layar Browser. Enable hyper-local & relevant content discovery.
http://layar.pbworks.com/Local-search-for-layersmaandag 11 januari 2010
Customize icons Better look and feel & increase re-usage
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http://layar.pbworks.com/More-than-3-custom-icons
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Auto-triggered actions Provide the user with an experience
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How to define auto-triggered actions The layer may now contain POIs with auto-triggered actions. Think of an audio file that plays automatically when the user enters a 3D virtual building or a web page that gets called when the user reaches the treasure in a treasure hunt.
http://layar.pbworks.com/Auto-triggered+actionsmaandag 11 januari 2010
Make sure you attach keywords to your layer
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Please visit http://groups.google.com/group/layar-
developers if you have technical questions
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visit www.layar.com
[email protected]; @groenhart
[email protected]; @claireboo
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