Big Data Playbook

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big data \big 'dat-ə\ noun referring to technologies and initiatives that involve data that is too diverse, fast-changing or massive for conventional technologies, skills and infrastructure to address efficiently.

Big Data Defined

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C-Level View of Big Data – Not “Big”

from Big Data Executive Summary

64% - Ingest diverse, new data in real-time

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Consideration – Online vs. Offline

• Long-running• High-Latency• Availability is lower

priority

• Real-time• Low-latency• High availability

Online Offlinevs.

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Consideration – Online vs. Offline

Online Offlinevs.

Use Cases and Production Systems

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Hadoop is good for…

Risk Modeling Churn Analysis Recommendation Engine

Ad Targeting Transaction Analysis

Trade Surveillance

Network Failure

PredictionSearch Quality Data Lake

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MongoDB is good for…

360 Degree View of the Customer

Mobile & Social Apps

Fraud Detection

User Data Management

Content Management

& DeliveryReference

Data

Product Catalogs

Machine to Machine Apps Data Hub

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MongoDB and Hadoop are Complementary

• “Data Lake”• In-depth analytics

• Real-time systems• Light-weight analytical

workloads

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Use MongoDB+Hadoop Together

E-Commerce

• Products & Inventory• Real-time

recommendations• Customer profile• Session management• Customer clickstream• Fraud detection

• Transaction history• Clickstream history• Recommendation

model• Fraud modeling

Analysis

MongoDB Connector for

Hadoop

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Customer example – Global Travel Firm

Travel

• Flights, hotels and cars

• Real-time offers• User profiles,

reviews• User metadata

(previous purchases, clicks, views)

• User segmentation• Offer recommendation

engine• Ad serving engine• Bundling engine

Algorithms

MongoDB Connector for

Hadoop

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Customer example – MetLife

Insurance

• Insurance policies• Demographic data• Customer web data• Call center data• Real-time churn

detection

• Customer action analysis

• Churn prediction algorithms

Churn Analysis

MongoDB Connector for

Hadoop

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Customer example – Criteo

Ad-Serving

• Catalogs and products

• User profiles• Clicks• Views• Transactions

• User segmentation• Recommendation

engine• Prediction engine

Algorithms

MongoDB Connector for

Hadoop

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• Webinars – Thriving with Big Data– What’s New with MongoDB Hadoop Integra

tion• White Paper – Big

Data: Examples and Guidelines for the Enterprise Decision Maker

• Blog –A Tour of What’s New In MongoDB Connector for Hadoop

• Documentation –MongoDB Connector for Hadoop

Resources