Commerce in ContextBuildaBazaar’s Weekly Bulletin
6th April, 2013
Emerging Trends in E-commerce
Favorable Demographics75% of the online population is of the age group 15-3450% Increase in time spent online
Along with online discounts, the wholesome shopping experience is attracting customers
Trends in Indian E-Commerce (1/3)
Choices/Collection
Comparison
Convenience
Greater Shopping Experience
Recent Updates
Brands have started exploring E-commerce option to enhance their business revenues
Reasons for adopting the E-commerce channel:- Adding a sales channel with a greater reach Cost effective in comparison to adding brick-n-mortar outlets Retaining the customer base and adding new ones In future, comparable sales from retail and e-commerce with greater
synergies
Trends in Indian E-Commerce (2/3)
Leading Categories
Books
Electronics
Lifestyle
o Apparels & Accessories
o Jewelry (Artificial)
Emerging categories Sports Goods Digital Content Services Unique/Different products
Trends in Indian E-Commerce (3/3)
Expected to surpass US in two years to become world’s largest e-commerce market
Estimated to be around USD 200 Billion
Grown at a CAGR of nearly 100% for last 10 years
5-6% of the total retail sales
Ecosystem supporting e-tailing is estimated to be around USD 15 billion
Marketing Services
Payment
Logistic & Warehousing
IT Services
E-commerce in China (1/2)
Key factors for the growth
Largest Online Population Penetration is still lower than US &
Germany
Increasing disposable income
SMEs are driving the growth
Interesting Trends
90% of sales through marketplaces (Alibaba Group)
Low startup costs
C2C transactions amount to 70% of the businesses
Includes Micro businesses and Individuals
Household products and Apparels are leading category
E-commerce in China (2/2)
BuildaBazaar Overview
BuildaBazaar covers all major workflows associated with running a successful e-commerce business (1/2)
Catalog Management
System
Order Fulfillment
Module
Settings (One Time
Configurations)
Content Management
System
Order Management
System
Customer Service
Panel
Promotion Tools &
Features
Customer’s Account
Management
Order Completion
System
Report Generation
System
Search Engine
Optimization
BuildaBazaar covers all major workflows associated with running a successful e-commerce business (2/2)
Updates on Latest Features
Shopping Cart Summary & Overview
Example Stores :
Disclaimer: The feature is non customizable and is provided on an as – is basis.
Feature: A dynamic interactive feature that a) Displays the number of products and the total purchase amount on the Shopping Cart symbol in the headerb) Gives a zoomed-in preview of the shopping cart summary with (1) No. of products ,(2) Product thumbnail, (3) price detail, (4) Continue Shopping button and (5) Proceed to Checkout button; as soon as you move the mouse pointer over the Shopping Cart symbol in the Header.
Benefits: Helps you give your customers aquality engaging experience, keeping themupdated and giving the access to theirshopping cart throughout the store, withouteven needing to click and go to shoppingcart page.
Shipping Pin-code Checker
Example Stores :
Disclaimer: The feature is non customizable and is provided on an as – is basis.
Feature: An interactive feature on productpage that allows your customers to checkfor the availability of COD Delivery ofproducts in their region. The customerenters the Pin code of the respective placeand presses the Submit button. The featureresponds back (after checking with the CODenabled Shipping zones in the storebackend) with the availability or non-availability of the COD shipping for thespecific product in that area.
Benefits: Helps you to notify yourcustomers upfront for the availability ofCOD as a payment option thereby reducinghassles for customers and providing aquality engaging experience with the storefront-end.
You forgot this!!
Feature: This feature sends an automatedemail notification (customizable) to thecustomers who had reached the shoppingcart page but left the items un purchasedin the cart or abandoned the cart. Themail is sent only once after 24 hours postthe cart abandonment. The feature worksfor both registered and guest customers.
Benefits: Helps you to capture lost sales byfollowing up with customers who addedsome products to the shopping cart butdidn’t make a purchase for some reason. Anecessary feature to follow up with yourcustomers and to increase the salesconversion ratio on your store.
Disclaimer: The feature is non customizable and is provided on an as – is basis.
Abandon Cart Reminder
Automated Email Notifications to
Customers from Store
Questions & Answers
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