El Futuro del Mobile
por: Cindy Krum, MobileMoxie
WebCongress Bogotá, 2013
Experiencia
Qué es Mobile?
Dime AlgoQue Yo No Sepa!
No es sólo Mobile
Internet de las Cosas
Internet de las Cosas
BIG Data para Marketing
Big Data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.
• Deep CRM for Micro-Targeting• Active Social Participation & Data Mining• Rules-Based Marketing Optimization• Predictive Analysis & Algorithm Development
Datos = “Plata” $
• Data will have monetize-able value in the company market value assessment (New Asset Class)• Reuse• Merging• 2’frs
Ejemplos
Fitness Wearables In-Store Sales
Ejemplos
Construcción / Seguridad Vial City Signage
El Problema es el Acceso
Dónde Encontrar Datos Gratis
Paises/Gobiernos• World Bank – 100’s of social
& economic indicators• US- Obama’s Federal
Memorandum www.Data.gov 450,000 across 172 federal agencies
• UK – Open Data Institute (Co-directed by Tim Berners-Lee)
• EU Open Data Initiatives• Australia, Kenya, Brazil, Chili
– All have Open Data strategies
Grupos Privados
• Code for America (US)• National Weather Service
(US)• The Sunlight Foundation
(US)• The Open Knowledge
Foundation (UK)
Otros Recursos de Datos
• Import.io - Let people sell the data they have like eBay for Data
• Factual - Compiles DataSets• Windows Azure - Curated Data Sets Ready for Excel Import• DataMarket (Data Auctions From Iceland)• Free Data Sets from UN, WorldBank, EuroStat• Resells Data from Market Research Firms
• APIogee – makes your data available in an API
Nuevas Prioridades
• Joining Off-Line & On-Line• Seamless Cross-Device Integration of Services• Collecting all the Data You Can, Even if You
Don’t have a Plan for it Yet• Thinking Ways to Use On-Demand & Instant
Gratification Data
www.MobileMoxie.com
Cindy KrumCEO & Founder
IM/Skype/Twitter: Suzzicks
720-231-7277
Escanea para obtener una Tarjeta de Presentación Mobile
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