AIMA + CHI Atlanta present

Web Content Strategy:Where Marketing, UX, and IT Meet

Thursday, August 6, 2009

Georgia Tech Global Learning Conference Center

Let’s meet our lovely panelists.

Karen McGrane Bond Art Science

Brian Ikeda Philips Design

Let’s meet our lovely panelists.

John Muehlbauer InterContinental Hotel Group

Ryan Esparza Consultant

Let’s meet our lovely moderator.

Kristina Halvorson Brain Traffic

What isContent strategy?

I call it "the practice of planning for the creation, delivery, and governance of useful, usable content."

Server Administrator

Technical Assistant

Programmer

Developer

Designer

Production Assistant

User Experience Architect

Information Architect

Usability Specialist

SEO Specialist

Web Editor

Web Writer

Content Strategist

Business Analyst

Producer

Project Manager

Web Analyst

Account Manager

New Business Developer

Content StrategistContent

Strategist

SKILLSET.ORG

Why do we need it?

How does it work?

Why does this matter to you?

Can’t we all just get along?

@karenmcgrane

@brianikeda

@halvorson

NOT

ON

TWITTER!!!!

@ryanesparza