WebAnaticsStrategy Process Map:
fanatics about your success.
www.webanatics.com [email protected] twitter: @webanatics
@kevinleversee
‘A Good Plan Violently Executed Today is Better than a Great Plan Next Week’ -Patton
You get our Experience: over a decade of delivering Web Solutions + You get our Passion: we really Love what we do = Your Success.
fanatics about your success.
www.webanatics.com [email protected] twitter: @webanatics
@kevinleversee
You want experienced people helping you with your projects. We work with you to understand you, your business, technology and what it will take to succeed and make you money.
scale yourselfmagnify your work
multiply your network
fanatics about your success.
www.webanatics.com [email protected] twitter: @webanatics
@kevinleversee
You want experienced people helping you with your projects. We work with you to understand you, your business, technology and what it will take to succeed and make you money.
Map 10 Steps
1.ID Business Goals2.Timeline3.Profile Target Audience4.Products and Services to Search5.Languages (English, Cantonese, French, etc)6.Top 3 competitors (Attention Blue Ocean)7.Best Practice Compairison (outside Industries also)8.Keywords9.Tools Audit10.In Market Active Process
Map Business Purpose• What is the Business Purpose• Clear• Specific• Measurable• Attached to a Timeline
Map (Timeline)
• Timeline of Process over course of year• 30/60/90 Critical• Start at a year move backwards to support
BHAG
Client Map Profile
• Create a profile for each Client Group• Think Strategic Selling (Economic, User,
Technical, Coach)• People Buy for their own reasons not
yours
Map Products and Services
• What products and services search• Attention Economy not just specifics
Map Languages, Regions
• Languages to focus• Culture and regional differences
Map Top 3 Competitors
• Think Blue Oceans• What Exists• What Can Be Done Better
Map Best Practice Comparison
• What exists in market• What can be done better
Tools Audit
• What platforms• What toolsets• What standards• Service Level Agreements• Weekly Call Worksheets
Observe + Recruit + Platform + Engage + Measure + Promote = Improve
• Observe Conversation• Recruit Leaders (Prometheus Concept)• Platform selections• Engage • Measure (analytics) Weekly Call Sheet• Promote (digg, regedit, etc)• Feedback and Improve
“ Let’s Start!
@kevinleversee@webanatics
fanatics about your success.
www.webanatics.com [email protected] twitter: @webanatics
@kevinleversee
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