Web 2.0 for Affiliates Ernie St. Gelais, Co-President/CTO, LinkConnector
Abstract
You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint. How are affiliate marketers using these new kinds of media and what impacts are they having?
Overview
Web 2.0 DefinedWeb 1.0 (Traditional) AdsWeb 2.0 – Beyond the Ad
Creatives Tools Techniques/Strategies
Web 2.0 In-UseShare Your Knowledge (aka Q&A)
Web 2.0 - Defined
Quiz TimeWhich of the following would you
NOT classify as Web 2.0?
A. AdSenseB. Video AdsC. WikisD. BloggingE. All of the above are considered Web 2.0
Web 2.0 - Defined
Quiz TimeWhich of the following would you
NOT classify as Web 2.0?
A. AdSenseB. Video AdsC. WikisD. Blogging
E.All of the above are considered Web 2.0
Web 2.0 - Defined
Web 1.0 Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication
Web 2.0 - Defined
Quiz TimeWhich of the following sites would
you classify as Web 1.0?
A. Google SearchB. YouTubeC. FacebookD. FlickrE. All of the above are considered Web 2.0
sites
Web 2.0 - Defined
Quiz TimeWhich of the following sites would
you classify as Web 1.0?
A.Google SearchB. YouTubeC. FacebookD. FlickrE. All of the above are considered Web 2.0
sites
Web 2.0 - Defined
Quiz TimeWeb 2.0 is most often (by the
public) characterized by?
A. User interactivityB. Use of data repositories to alter page
contentC. AJAX-coded scriptingD. Video content
Web 2.0 - Defined
Quiz TimeWeb 2.0 is most often (by the
public) characterized by?
A. User interactivityB. Use of data repositories to alter page
contentC. AJAX-coded scripting
D.Video content
Web 2.0 - Defined
“Web 2.0 also has been called the "participatory Web" that involves consumer action, not just reaction to your website or message. Web 2.0 has been called the explosion of video – homemade and commercial video slathered freely and easily across the Web. Web 2.0 has also been called the rapid rise of blogs (highly personal websites), widgets, RSS feeds and the podcast.
Where 1.0 was HTML Web pages you read like a book, 2.0 is Ajax-coded pages where mini-programs are swirling away on your desktop telling you the weather, what to eat, showing you videos or – most important to marketers – reporting your traffic. YouTube, MySpace, Facebook, Flickr, craigslist, Wikipedia, Digg, Photobucket and delicio.us would all be considered Web 2.0 sites.”
Web 2.0 - Defined
What is Web 2.0 for Affiliates? Involves user interactivity with your page or ad Uses dynamic data (usually from a variety of
sources) on pages to provide a more qualified ad for the user
Applies AJAX-coding to alter all, or more commonly, part of a page to enhance the user experience
Web 1.0 (Traditional) Ads
Text LinksImages (gif, jpg, png)Email (generally HTML)FlashProduct (Data) Feed ExportsRSS FeedsCoupon Feeds
Web 2.0 Creatives
Widgets/Gadgets, utilizing Product (Data) Feeds RSS and Listing feeds Optimization Technologies
In-Text Ads (Double Underlined Links) Video Ads
Web 2.0 Creatives - Widgets
“A widget is...a small application that runs on your desktop or in a web page. Widgets enrich your desktop or web pages with functionality, useful information and a lot of fun!”
Providers Amazon WidgetBucks PayDotCom Many Affiliate Networks
…and makes us lots of money!
Web 2.0 Creatives - Widgets
Web 2.0 Creatives – In-Text Ads
JavaScript which scans a web page for keywords to convert into hyperlinks that direct users to advertiser websites.Providers
Vibrant Media – Intellitxt iMedia Connection Kontera
Web 2.0 Creatives - In-Text Ads
Web 2.0 Creatives - Video Ads
Various Types Pre-Roll, Mid-Roll, Post-Roll User action may be required
Not all Video is Affiliate ready Use of the clickTag (in Flash file) may be
necessary Providers
Google AdSense WebVideoZone.com Soon, everyone
Web 2.0 Creatives - Video Ads
Web 2.0 Tools
There are a multitude of Web 2.0 tools which will help you be a better affiliate marketer
Sam Harrelson’s Top Ten GTD Tools
Harvest – time tracking application Google Calendar – mobile enabled
Remember The Milk – To Do lists Jott – short voice messages
Google Docs – substitute for MS Word Basecamp / Backpack / Highrise – product management
Ma.gnolia – web bookmarks Sandy – integrates with email/calendar
CallWave – transcribes voicemail The Kitchen Sink – Gmail, Twitter, Google Reader, Google Notebook
Web 2.0 Techniques/Strategies
Not intended for the faint of heartHave the capability to offer an affiliate
substantial rewards, some due to their viral nature
Some to consider Communicating with Twitter, Pownce, Tumblr Feed consolidation with Yahoo Pipes Viral marketing with Widget/Gadget Directories Social marketing using Facebook Apps
Web 2.0 Techniques/Strategies
Web 2.0 Techniques/Strategies
Web 2.0 Techniques/Strategies
Web 2.0 Techniques/Strategies
Web 2.0 In-Use
Simple Amazon Widgets Freerice.com
Advanced Pipes for Affiliates Facebook Application WidgetBox Content
Web 2.0 In-Use – Amazon Widgets
Web 2.0 In-Use – Amazon Widgets
Web 2.0 In-Use – FreeRice.com
Web 2.0 In-Use – Pipes
Web 2.0 In-Use – Pipes
Web 2.0 In-Use – Pipes
<script src="http://pipes.yahoo.com/js/listbadge.js">{"pipe_id":"8pkajB6j3BGNr3RJEpPZnA","_btype":"list","pipe_params":{"tag":"","node":"172635","style":"2"}}</script>
Web 2.0 In-Use – Facebook
Web 2.0 In-Use – Facebook
Web 2.0 In-Use – Facebook
Web 2.0 In-Use – Facebook
Web 2.0 In-Use – Widgetbox
Web 2.0 In-Use – Widgetbox
Web 2.0 In-Use – Widgetbox
Summary
It’s a brave new world out there Filled with some exciting new
technologies Which offer the promise of dramatically
increasing commissions
So, dip your toe in the water!
Share Your Knowledge (aka Q&A)
Fire Away