We Practice What We Teach
We Practice What We Teach
Public Web Site Outages
Web Servers
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We Practice What We Teach
Strategic Web Plan
We Practice What We Teach
Strategic Web Plan1999-2006
• CMS implementation• New mcw.edu and InfoScope designs• ~70% College participation
2006-2011• CMS upgrade and migration• Information Architecture effort• New mcw.edu and InfoScope designs• ~95% College participation
2011-2016 (tentative)• CMS upgrade (in-place)• Design enhancements (in-place)• Stakeholder & Constituent enhancements
We Practice What We Teach
mcw.edu and InfoScope history
1996 1999 2001 2004 2007
We Practice What We Teach
• Theme: MCW.EDU is the mission-critical web site through which the College, as the focal point of an academic medical center, is a resource for the communities of Wisconsin and beyond.
• InfoScope Mission statement: InfoScope is a primary communication tool for internal MCW faculty and staff.
• Major Goals: The College’s web sites will be:
1. Aligned to Mission and Audience
2. Connected to institutional (business) goals
3. Measureable
Strategic Web Plan
We Practice What We Teach
• Major Goals: The web site will be1. Aligned to Mission and Audience:
• Education• Research• Patient Care (Web traffic for Patient Care content will be directed to healthcare partners when possible)
• Community Health
2. Connected to institutional (business) goals:• Student Recruitment• Employee Recruitment• Faculty/Physician Promotion and Patient attraction• Academic, Medical and Research Center promotion• Philanthropy
3. Measureable:• Performance Measures and Reporting• Quality (Accuracy, Relevance)• Usability/Customer Satisfaction• ROI - Return on Investment and Analytics• Best Practices, Auditing and Rubric tools
Strategic Web Plan
We Practice What We Teach
• Design & Enhancements – stakeholder committees– InfoScope updates– Mission/Constituent templates– Micro-site service lines– Engagement features– CMS & Infrastructure
• Content Development – CMS Users Group• Marketing & Social Media - Consultant• Engagement, Analytics/Measurement – Web team• Hardware/Infrastructure – Web team
Strategic Web Plan
We Practice What We Teach
Tentative Timeline:
April Web Council and Committees re-formedMay Stakeholder meetings on InfoScope, CMS Features June Stakeholder meetings on Content, Public DesignJuly CMS Planned Upgrades Aug CMS Planned Upgrades Sept Drafts submitted to Stakeholder committeesOct Revised Drafts completedNov Drafts submitted to Web CouncilDec Plan submitted to College Leadership
July, 2011 – New plan begins
Web Plan Drafting
We Practice What We Teach
Mcw.edu traffic analytics
Year Page Views Visitors Wisconsin Visits Visitor Engagement Ŧ
2000/2001 10,654,000 3,718,000 Not tracked Not tracked2001/2002 16,650,000 3,690,000 Not tracked Not tracked2002/2003 21,051,000 4,689,000 Not tracked Not tracked2003/2004 24,058,098 3,969,000 Not tracked Not tracked2004/2005 22,283,000 3,873,000 Not tracked Not tracked2005/2006 20,091,426 4,222,000 Not tracked Not tracked2006/2007 18,888,000 4,252,000 Not tracked .03% Ŧ
2007/2008* 10,489,000 4,086,000 1,200,000 .04% Ŧ2008/2009 6,770,000 2,661,000 1,246,000 2.6% Ŧ2009/2010 (to date)
5,311,476 2,259,585 1,020,653 2.8% Ŧ
* Google Analytics implemented mid-year 2007/2008Ŧ Engagement percentage generated by dividing online activities/visitors
We Practice What We Teach
Alumni Association – www.mcw.edu/alumni
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Email Newsletter
Email Newsletter
Engagement Features Implemented
• Repurposed and new content• SEO efforts• Intra-site promotion• Engagement features
We Practice What We Teach
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