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Paul Lignon, GreenOps and WM
“The GreenOps Product
Recovery System: Taking
Recycling to the Next Level”
Paul Ligon, WM-GreenOps, LLC
The GreenOps Product Recovery System:
Taking Recycling to the Next Level
Consumer Product Supply Chain Waste & Trends
Sourcing Manufacture Distribution Retail Consumption
Waste Volume Low Low Low Moderate High
CPGSupplyChain
• Most consumer product waste is generated after consumption
• 40% of consumers do not have access to curbside recycling
• 86% of Americans would recycle more if it was easier
• Growing interest “end of life” product/package responsibility
Consumer Oriented Recovery
Engaging Technology
Product Tracking
Recovery Authentication/ Verification
Reverse Logistics and Processing
Rewards, Information, and Interaction
Scalability
GreenOps – Summary
WM-GreenOps – Component Parts
GreenOps – Physical Capture and Engagement
Tracking symbol
Consumer oriented product capture systems
Point of use reward systems
WM Assets
Authentication/verification/best practice
Reverse logistics – WM Hauling/Tracker Mailback
Commodity processing – Recycle America
Greenopolis – Digital Engagement & Rewards
On-line tracking, education, communication
Think Green Rewards platform
Think Green Rewards
– Point of Sale at GreenOps Tracking Stations
• Includes charitable donations and financial rewards
• Can be tied to product/consumer data
– On-Line Point Bank/Catalogue:
• GreenOps Tracking Station Users
• Greenopolis Users
• WM Customers (e.g., Recycling)
Consumer Info
and package
data
Consumer
rewards &
incentives
Greenops inclusion on
packaging/product1
Consumer purchase,
consumption
2
Product recapture, data collection, and tracking3
Pickup , backhaul, and
commodity processing.4 Reprocessed products or green energy5
How it Works…
Think
Green
Rewards
Scan At Home
Greentracker Mail Back
Retail Tracking/Capture
Voluntary commitment to recovery
GreenOps Tracking Symbol
Tracking Stations placement
Reverse logistics and processing
Offline - green action
On line - tracking and feedback
Brand/
CPG Co
• Brand differentiation
• Recovered commodity
• Increased sales volume
• Consumer engagement
• Authentication
Retailer
• Increased foot traffic/sales volume
• Retail experience differentiation
Consumer/
Household
• Rewards & Incentives
• Fulfillment of green goals
• Information
Value Requirement
GreenOps = Product/Retail/Consumer Alignment
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