[The First Walkman]
Prototype Built in 1978 for Masaru Ibuka ( Co Founder, Co Chairman)
First Walkman Launched on 1st July 1979
Launch price “$150”
Rolled out in US with the name “ Soundabout” and UK with “ Stowaway”
and ”Freestyle” in Sweden
Common Name “ Walkman” for all editions
History of
Evolution of
New Generation
People started Identifying Product with the Brand Name
Used to call “Walkman” for Players from companies like “ Toshiba, Panasonic and Aiwa “
Walkman was used interchangeably between all these brands
Austrian Court ruled “Walkman” as a generic term
Competition to
Then …
Competition to
Now …
Sony Corporation Structure
Consumer ElectronicsEntertainment Finance
Consumer Electronics Products
Portable Electronics Imaging/PhotographyHome Electronics
Media Players Smartphones Consoles
Walkman SegmentationThen …
Walkman SegmentationLater…
Walkman SegmentationNow…
References
http://online.wsj.com/articles/sonys-walkman-makes-comeback-1405896826
http://www.theverge.com/2014/7/1/5861062/sony-walkman-at-35
http://www.pcmag.com/article2/0,2817,2371370,00.asp
http://content.time.com/time/nation/article/0,8599,1907884,00.html
http://www.out-law.com/page-2651
http://www.techradar.com/news/audio/portable-audio/30-facts-from-30-years-of-the-sony-walkman-612817
http://prezi.com/c4zcy8qkjo0b/copy-of-sony-walkman/
http://time.com/2940385/sony-walkman-35-years/
Thank You
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