VolvoinVolve

BriefingBuild a long term relationship with 110.000 Volvo drivers in Belgium to enhance brand preference and increase brand loyalty

Central idea

Unique relationship program for Volvo drivers

Central online platform involve.be with newsletters offering Volvo services, exclusive events and services, exclusive events and advantages by partnerships

Results

16.000 members (in 2008)

1.000 members participate each year in one of the 15

events organized

5.000 members participatein online competitions

10.000 visitors a month on involve.be