Top Telecom Companies on Social Media (India) June, 2014
Highlights: Vodafone performs the best on social media followed
by Airtel and Tata Docomo. Airtel has high social media buzz in
both the earned media and owned media In terms of social media
mentions, Top 3 firms namely Airtel, Vodafone and Tata Docomo cover
70% of the buzz Vodafone leads in terms of engagement and has the
highest number of fans Vodafone leads in terms of followers and
mentions on Twitter Telecom companies are keen in increasing their
fan base on Facebook. Aircel led in terms of net growth of Facebook
fans around 8.5 Lakhs over the last three months. Vodofone ZooZoos
Facebook Page which has 18.5 M fans had a net growth of 7.3 Lakh
fans and stands next to Aircel in terms of net growth of fans
Rank Company name SSI SCORE (June14) SSI SCORE (May14) 1
Vodafone 87 88 2 Airtel 82 83 3 Tata DoCoMo 77 71 4 Aircel 65 66 5
Idea Cellular 61 53 6 Reliance Communications 52 45 7 BSNL 43 40 8
Uninor 37 36 9 Videocon 31 36 10 MTS India 30 32 MOST SOCIAL
TELECOM COMPANIES (INDIA) SSI refers to Simplify360 Social Index.
Arrow indicate increase/decrease in scores compared to previous
month
PARAMETER WISE BREAKUP OF SCORES Final index is a function of
Buzz score, Facebook score and Twitter score BRAND BUZZ SCORE
FACEBOOK SCORE TWITTER SCORE OVERALL SCORE Vodafone 85 85 92 87
Airtel 92 60 85 82 Tata DoCoMo 77 77 77 77 Aircel 62 80 55 65 Idea
Cellular 54 78 60 61 Reliance Communications 46 49 66 52 BSNL 69 20
14 43 Uninor 39 34 35 37 Videocon 31 32 31 31 MTS India 15 47 43
30
42128 38367 19753 8952 9552 3935 39802 1385 638 1619 82358
45036 16253 18007 10706 7426 6118 2948 452 1759 73339 32807 10056
7211 12919 12682 6382 4405 665 1968 Airtel Vodafone Aircel Idea
Cellular Tata DoCoMo BSNL Reliance Communications Uninor Loop
Mobile MTS India April '14 May '14 June '14 SOCIAL MEDIA BUZZ OF
TELECOM COMPANIES IN THE LAST 3 MONTHS
In terms of social media mentions, Top 3 firms cover 70% of the
buzz 43% 19% 8% 8% 6% 4% 4% 3% 2% 2% Airtel Vodafone Tata DoCoMo
BSNL Aircel Idea Cellular Reliance Communications Uninor Videocon
MTNL MTS India Loop Mobile Share of mentions of brands on social
media, June 2014
0.65% 1.92% 3.99% 0.35% 0.2% 0.54%0.11% 0 50,000 100,000
150,000 200,000 250,000 300,000 0 2,000,000 4,000,000 6,000,000
8,000,00010,000,00012,000,00014,000,00016,000,00018,000,00020,000,00022,000,000
PeopleTalkingabout No. of fans IDEA LEADS IN TERMS OF ENGAGEMENT,
WHILE VODAFONE LEADS IN TERMS OF FAN BASE Facebook engagement
quadrant, June 2014 Telecom Industry, India, Source: Simplify360
High number of engaged fans and fan base Less number of engaged
fans, but good fan base Less number of actively engaged fans and
fan base Size of the bubble represents the percentage of engaged
fans to the total fans on the page
5349682 17754531 7139724 6041539 13781450 1420 1454261 201316
295736 1970189 5458813 18297508 7618837 6193438 13859149 2128
1458751 215023 299036 1976113 5,555,303 18,488,979 7,992,996
6,322,442 13,953,774 2,197 1,469,002 217,412 299,823 1,980,877
Airtel Vodafone Aircel Idea Cellular Tata DoCoMo BSNL Reliance
Communications Uninor Loop Mobile MTS India April '14 May '14 June
'14 FACEBOOK FANS GROWTH IN THE LAST 3 MONTHS
VODAFONE HAS THE HIGHEST SHARE OF FANS ON FACEBOOK 33% 14% 11%
25% 10% 3% 3% 0% 1% 0% Vodafone Aircel Idea Cellular Tata DoCoMo
Airtel Reliance Communications MTS India Uninor Videocon Loop
Mobile BSNL MTNL Share of fans on Facebook, June 2014
15230 2056 3202 4870 8434 2532 0 2000 4000 6000 8000 10000
12000 14000 16000 18000 0 50000 100000 150000 200000 250000
Mentions Followers Size of the bubble represents the number of
tweets sent from the official twitter handle VODAFONE LEADS IN
TERMS OF FOLLOWERS AND MENTIONS High number followers but less
mentions High number of mentions and followers Four major groups
can be observed among the Telecom companies. (1)Those with high
mention but less follower, (2)those having high number of followers
but less mentions, (3)those having high number of mentions but less
followers and (4)those who are low on both the parameters. Less
number followers and less mentions High number of mentions and less
followers
Methodology Simplify360s proprietary listening tool is used for
collecting the data and counting the number of mentions for each
company. The parameters considered for Twitter and Facebook were
also gathered through Simplify360. For brands having multiple
Twitter profiles their main official account is taken into
consideration. A total of 12 companies were considered in the
analysis. Geography considered: India Period of analysis: June 1 to
30, 2014 GLOSSARY OF TERMS: EARNED MEDIA: Earned media is the
conversations elsewhere other than the company's pages. OWNED
MEDIA: Conversations on their own channels like Facebook pages,
Twitter accounts. Customer care handles are also included as part
of the owned media.
About the authors Mohan Krishna Social media research analyst,
Simplify360 Mohan Krishna has a talent of plugging in Mathematical
and statistical techniques over qualitative social media data to
get an insightful & actionable results makes him unique. He is
intact with many clients across different verticals like
Technology, FMCG, Media, Entertainment, Telecom, Sports, and
Electronics etc. Twitter: @typicalkrish Vang Lian Head of Research,
Simplify360 Vang Lian is an alumnus of IIM Bangalore. He has the
ability to find insights in the midst of chaos. He believes data
visualization is equally and even more important than the data
itself. He is a weekend footballer. Twitter: @vang_lian
Simplify360 The Leader of Social Business Intelligence Most
admired brand for Social Media Research on Slideshare Top 10
Product Technology Company by TechSparks 2010 Listed amongst TOP 10
SMM tools by PR2020 and SocialMedia8
Social Business Intelligence www.simplify360.com Simplify360 is
the leading social business intelligence. Offerings include: Social
Marketing Suite for agencies Social Contact Centre for BPOs Social
Command Centre for Enterprises We enable businesses to perform
Online Reputation Management, Customer Service, Community
Management, Social Media Research & Brand Auditing; Online
Sales Lead Generation, and Consumer Sentiment Analysis.
Leaders use Simplify360 Clients Partners Worldwide Brazil and
LatAM Saudi Arabia USA Worldwide Singapore & India
