1. @JONHOEHLER MOBILEAPPLICATIONS #VDP2011
2. PRESENTERBACKGROUND With almost 8 years of experience in the
mobile telecoms space inJONATHAN HOEHLER Africa with Starsh Mobile
Interna;onal Inc, Jonathan has been
exposedtomanythepossibili;esthatarepresentinmobiletelecoms
inAfrica. Having started at Starsh Mobile in early 2004, Jonathan
has moved fromthemobilecontentdepartmentthroughtotheposi;onofHead
ofOpera;onsin2006.In2008,Jonathanwasappointedtotheposi;on
ofChiefTechnicalocerofStarshMobileInterna;onal.
Nowin2011withtheaddedroleofbusinessdevelopmentatStarsh Mobile,
Jonathan is exploring new business and revenue genera;ng
opportuni;esacrosstheAfricanCon;nent.Withincountryexperience in
Nigeria, Ghana, Uganda, Tanzania, and Congo DRC to name but a
few,JonathanandtheStarshMobileteamareuniquelyposi;onedto
executetheopportuni;esinthecon;nentthatrangefromtradi;onal SMS
Mobile Marke;ng and Content Services through to mobile
portals,applica;ons,ecosystems,andadver;sing.@JONHOEHLER
MOBILEAPPLICATIONS #VDP2011
3. VODACOMDEVELOPERPROGRAMMELAUNCH GUESTSPEAKERPRESENTATION
PREPAREDBYJONATHANHOEHLER
OVERVIEWOFGLOBALMOBILEAPPLICATIONSENVIRONMENT
TRENDSINMOBILEAPPLICATIONDEVELOPMENT
DEVELOPERCOMMUNITYINSOUTHAFRICA@JONHOEHLER MOBILEAPPLICATIONS
#VDP2011
4. "Whydopeoplebuyphones?People
buyphonesbecauseitsalifestyle.So youhavetocreatetheapplica;onsto
makeyourphoneuseable," Bre[StClair GoogleSAheadofmobile@JONHOEHLER
MOBILEAPPLICATIONS #VDP2011
5. HANDSINTHEAIR..@JONHOEHLER MOBILEAPPLICATIONS #VDP2011
6. WHOOWNSONEOFTHEFOLLOWING?@JONHOEHLER MOBILEAPPLICATIONS
#VDP2011
7. WHOHASOWNEDTHEFOLLOWING?@JONHOEHLER MOBILEAPPLICATIONS
#VDP2011
8. HOWTHINGSHAVECHANGED! 1997 2011 ANGRYBIRDS SNAKE
POPULARIZEDRICHMOBILEGAMES ONTOUCHDEVICESWITHASIMPLE
MANYUSERSFIRSTGAMEAPPLICATION ONEFINGERTOUCHGESTURE
EXPERIENCEANDPROBABLYSTILLTHE MOSTSKIPPEDMOBILEGAMEEVER@JONHOEHLER
MOBILEAPPLICATIONS #VDP2011
9. QUESTIONSDEVELOPERSAREASKING: WHATINFORMATIONIS AVAILABLE?
HOWDOIGOABOUTIT? ANDWHEREDOISTART?@JONHOEHLER MOBILEAPPLICATIONS
#VDP2011
10. January9,2007 July10,2008@JONHOEHLER MOBILEAPPLICATIONS
#VDP2011
11. THENUMBERSTELLASTORY: 425,000IOSAPPLICATIONS
15BILLIONDOWNLOADS 500,000DAILYANDROIDACTIVATIONS
MOBILEAPPLICATIONREVENUES USD9.5BILLIONIN2011@JONHOEHLER
MOBILEAPPLICATIONS #VDP2011
12. THEHANDSET UNIVERSE@JONHOEHLER MOBILEAPPLICATIONS
#VDP2011
13. GLOBALCONNECTEDDEVICESSHIPMENTS
Source:h[p://techcrunch.com/2011/02/10/meekermobileslides/
Ma[Murphy/MaryMeekerTopMobileInternetTrendsPresenta;on02/10/2011@JONHOEHLER
MOBILEAPPLICATIONS #VDP2011
14. @JONHOEHLER MOBILEAPPLICATIONS #VDP2011
15. @JONHOEHLER MOBILEAPPLICATIONS #VDP2011
16. www.mobileinsights.co.za@JONHOEHLER MOBILEAPPLICATIONS
#VDP2011
17. BUTTHISISSOUTHAFRICA. 400K 800K 2MIL J2ME 12MIL@JONHOEHLER
MOBILEAPPLICATIONS #VDP2011
18. THEREIGNINGCHAMPS..@JONHOEHLER MOBILEAPPLICATIONS
#VDP2011
19. STATEOFTHE GLOBALMOBILE APPLICATIONINDUSTRY@JONHOEHLER
MOBILEAPPLICATIONS #VDP2011
20. @JONHOEHLER MOBILEAPPLICATIONS #VDP2011
21. APPSTOREOVERVIEW@JONHOEHLER MOBILEAPPLICATIONS
#VDP2011
22. APPSTOREOVERVIEW@JONHOEHLER MOBILEAPPLICATIONS
#VDP2011
23. KEYOBSERVATIONS 50MIL 51.8% Freeappshavebeendownloaded
lessthan1,000Vmes Theaveragesellingpriceofgamesinthe 28%
iPhoneAppStoredeclinedby28%overthelast
year($2.01into$1.44asofJune2011.) 52%
Inapppurchases(iPhoneStore)have increasedfrom8%inJune2010,to52%
inJune2011@JONHOEHLER MOBILEAPPLICATIONS #VDP2011
24. ANDROIDMARKET@JONHOEHLER MOBILEAPPLICATIONS #VDP2011
25. ANDROIDMARKETKEYOBSERVATIONS(May2011Report)
96applica;onshavebeendownloadedmorethan5million;mes
GoogleMapsistheonlyapplica;onwithmorethan50milliondownloads
20%ofallfreeapplica;onshavebeendownloadedlessthan100;me
80%ofallpaidapplica;onshavebeendownloadedlessthan100;mes
Onlytwopaidapplica;onshavebeendownloadedmorethanhalfamillion ;mes
Withgames,therearevepaidgamesinGoogleAndroidMarketwithover
250,000downloads@JONHOEHLER MOBILEAPPLICATIONS #VDP2011
26. ANDROIDMARKET KEYOBSERVATIONS 51.8%offreeappshavebeen
downloaded
LOAD MORE