BREAND MANAGEMENT
OF VKC
Prsented by
Ramalingam J
Profile of vkc Group of companies
VKC Group of companies are the leading
Footwear manufactures especially in southern
Region of India. The group established on August
17, 1984 with its Administrative office at Calicut,
Founder of the group Mr.V.K.C. Mammed Koya
PRODUCT LINE
Vkc credit and forex services ltd
Vkc bag
Vkc footwear
In earlier days, Cost+Profit= Price
Now, Price‐Cost=Profit
The price is fixed by the market forces and the challenge today is ‘Cost reduction by all available methods’.
Our motto which we have been constantly abidingright from the very inception is “Quality at reasonable price”.
Products
VKC Pride
VKC Lite
Slipons
Smartak
VKC Junior
VKC Trendz
product
Providing high quality low prices products aimed
at providing the best value to the customer.
The company's flagship product, is much feted
for its durability, quality, styling, comfort and
innovative designs.
Product use
Mon
Women
Boys
Girls
kids
PRODUCT MIX
prices
Vkc is low cost price. Starting price rest
250
Penetrating attack markets with lower
prices.
Promotion
Innovative Design & Technology
The Company treats the advertising as the main
mode of marketing to improve the sales of their
products.
One of the main marketing techniques of the
company is the different schemes for their
customers and dealers
Promotion
INDOOR MEDIA
TV CHANNELS
NEWS PAPERS
MAGAZINES
CATALOGUES, DANGLERS,
CALENDERS, & STICKERS
OUTDOOR MEDIA
NAME BOARDS & A BOARDS
HOARDINGS
MALAYALAM
KANNADA
TAMIL
TAMIL
Marathi
PLACE
The Channel of Distribution followed by the Company;
Manufacturer Wholesalers
SEGMENTATION
Age
Occupation
Gender
Target Market
Low level and medium level of people only
targeting the VKC company
Positioning
The VKC group strive to be the globally leading
and most popular sporting goods brand
Focuses on innovation and technology.
THANK
YOU
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