Company Credentials
July 2015
About Vital Communications
• Opened in 2013.
• Founded by Aoife O’Donnell - 15+ years’ experience.
• Specialists in healthcare communications - Public Relations and Marketing.
• Passion for what we do.
• Unrivalled experience, knowledge and contacts.
• One-to-one client service.
Our Experience
Services – Tailored for Healthcare Sector
Branding Design PRSocial Media Management
- Developing a brand from the bottom up.
- Brand identity development.
- Logo Design.
- Working with specialists to develop websites.
- Working with partners to deliver SEO.
- Brand collateral design.
- Social media presence design.
- Media Relations.
- Press Release writing.
- Event Management.
- Media training.
- Devising and implementing social media strategies.
- Creative content development.
- Publishing and engaging.
The TeamAoife O’Donnell, Account and Managing Director• Specialises in healthcare communications• 15+ years’ experience.• Experience includes healthcare, technology, business to business and • consumer PR and marketing.
Lucy O’Shea, Account and Community Executive• Experience includes marketing, event management and
social media management. • Lucy looks after social media campaigns for our clients.
Amy Holmes, Senior Account Manager• 6+ years’ experience.• Experience includes healthcare, technology and public
affairs PR.
Branding & Design
- Created the Dental Care Ireland Brand.
- Developed brand guidelines and logo.
- Design and copy-write of literature.
- Project managed the design of website.
- Designed social media sites.
- Developed content.
- Managing launch.
Branding & Design
- A Festival of Medicine – a unique creative conference for medical professionals.
- Project managed design of website.
- Designed social media sites.
In the Media…
- Sláinte Healthcare is a leading international developer of proprietary software for healthcare.
- In June 2015, Sláinte Healthcare signed a major deal worth over €3m with Beacon Hospital.
- Beacon became the first hospital in Ireland to put its patients’ records into digital format using Sláinte Healthcare’s software, VITRO.
- VC secured national and online coverage.
In the Media….
- In June 2015 we officially opened Alliance Medical’s scan centre in Clane, Kildare.
- Organised an official opening with football legend, Dermot Earley.
- Secured widespread local media coverage – print, online and radio.
- Local radio station on site for interviews.
- Coverage in the Irish Independent and regional titles.
In the Media….
In the Media…..
- Managed the PR for hearing awareness week.
- Devised campaign ‘Know the Signs’ to inform people how to recognise hearing difficulties in friends and family members.
- Coverage across regional and national media.
Charities….
- The Mozambique Eyecare Project is a €1.5m Irish-Aid funded project that tackles the problems of avoidable blindness and poverty.
- Based in DIT, Dublin, the Project established the first degree course in optometry in Mozambique and developed vision centres to enhance accessibility and quality of eye-care services.
- Vital Communications organised for Mary Kennedy and RTE’s Nationwide to travel to Mozambique with the Project.
- Set up a full feature on Irish People in Mozambique.
- A full programme on Mozambique and the work of the MEP was broadcast on Nationwide in June 2014. Check it out here RTE Nationwide
Charities…- Operation Smile is the
international children’s medical charity.
- More than 5,400 medical volunteers from over 80 medical volunteers from over 80 countries is dedicated to helping improve the health and lives of children.
- Promotion of the Operation Smile documentary – ‘Behind a Smile’ broadcast on RTE 1
- Widespread media coverage secured across national and regional titles.
- Print, online and radio.
Events – Alcohol Forum
- Opened by Minister Varadkar.
- Widespread coverage across the national and regional media.
- Including RTE Six One News.
Social Media….
- Strategic bespoke social media campaigns.
Creative Content. - We develop specialist content for our
healthcare clients.
Medical Events
- Manage and run CPD accredited events for the medical community.
Company Credentials
July 2015
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