Visual Rhetoric

Lauren Hiser

What do you see?

• A messed up face

• The picture in the corner

• The white words at the top

• “Don’t Drink And Drive” written at the bottom

Background Information• This is an advertisement that

encourages others not to drive drunk, which includes a picture Jacqueline Saburido after being injured in an accident that involved a drunk driver, as well as a photo of her before the accident.

• Jacqueline was in America studying the English Language at a university in Texas. On her way home from a party one night in 1999, she never knew that night would change her life forever.

• She suffered burns to 60% of her body, as well as lost all fingers.

Who does this picture appeal to?

• This picture appeals to basically everyone.

• It specifically is meant to appeal to those who drink and drive or those who have family or loved ones injured in drunk driving

crashes.

What is the focus of this picture?

• This picture focuses on the face of Jacqueline after the accident. It lets you see the terrifying effects of driving drunk.

Why is the text important?

• The text shows what has happened to this person in order to make their face look like this. Without the text, one is left curious about what has happened to this person to make them this way.

What is the significance of the specific words?

• These specific words are very powerful. They cut straight to the point and are somewhat harsh.

What is the logical appeal?

• It makes it apparent that there are almost some things worse that being killed in a drunk driving accident. To some, it would be better to die.

What is the ethical appeal?/How is this a credible source?

• This is a credible source because this ad is made by a drunk driving prevention sight.

• It shows that not only is it morally wrong to drive drunk, but it causes terrible injuries.

What is the emotional appeal?

• This is a very emotional ad because it makes you feel terrible for the girl, mad at the person who did it, and makes you want to do something to stop this from happening to another person.

Bibliography

• Not Everyone That Gets Hit By A Drunk Driver Dies. 2011. tabc.com. Web. 2 Nov. 2011.