VisualNoland Hoshino | Co-Founder, Bcause Media | @NolandHoshino
A Snapshot of Visual Content Marketing
Source 3M Corporation and Zabisco
Source Zabisco
Pick up plastics to help keep ourbeaches clean – no matter where you live
EXAMPLES OF VISUAL CONTENT
a
IMPRESSIONABLE
zELEMENTS OF VISUAL CONTENT
Source Simply Measured
Bite-sized Information
facebook.com/washingtonunited
Inspirational
facebook.com/sevenly
Motivational
Image + Content + Creativity
pinterest.com/sevenly
Snapshot Message
Contest theme with #hashtagAnnounce contest with instructions
and rulesCreate RSS feed
http://instagr.am/tags/[hashtag name]/feed/recent/rssNote: Don’t include the hash mark # in the URL address
Fan snaps photo with #hashtagWinner winner chicken dinner
Nonprofit Website
Uploads Picture to Pinterest Board
Write compelling call-to-action
Create Pinterest Board
Person clicks on image, “like” “repin it” tweet,
emal or Facebook
Donation Page
Source AnsonAlex
http://pinterest.com/source/yourwebsite.com
Search #heiferinternational
PicMonkey.com
ReciteThis.com
ShareAsImage.com
Tagxedo.com
Piktochart.com
Infogr.am
Why
Why
Why
Why
Why
• Hire the right right-brain person• Identify theme message, mission, vision• Post interesting images• Optimize images for findability• Post consistently and frequently • Make use of apps and tools• Get your community involved
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