VISIBILITY 360A Search Success Program
Thursday, January 27, 2011
0
3750000000
7500000000
11250000000
15000000000
GoogleYahooMicrosoft SitesFacebook
15.93 BILLION SEARCHES IN 1 MONTH
Thursday, January 27, 2011
Google Search 66.30%
Yahoo Search 14.50%
MSN/Bing/Windows Live 10.90%
AOL Search 2.50%
Ask.com 1.90%
TOP 5 SEARCH PROVIDERS
Thursday, January 27, 2011
OBJECTIVES FOR PPC
Sell P
rodu
cts
or S
ervic
es
Gener
ate
Lead
s
Drive
Traf
fic T
o Site
Incr
ease
Bra
nd
Awaren
ess
Impr
ove
Custo
mer
Servic
e/Sat
isfac
tion
5%
25%
39%
21%
11%
2%
5%
17%
37%39%
Thursday, January 27, 2011
BALANCE IS REQUIRED
!""#$%&'()%*+,-(./#0/%(1230405*30"/)3*+3%+(!607%
!"#$%&'()*)+(,-./%$0"1()2(3&4"5."#(6778
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
?"@#:0("'=%'"(&,;%5%C@;%&'(%$(&E;"'(@.&-;(5@J%'=($5@//(5&1%E%:@;%&'$(;&(,@#;$(&E(I&-#(F".$%;"*(90"'4%"F"1(%'1%4%1-@//I+(;0"$"(:0@'="$(5%=0;($""5(/%J"(%':#"5"';@/(%5,#&4"5"';$+(.-;(F0"'(:&5.%'"1F%;0(&;0"#(&,;%5%C@;%&'$+(;0"I(:&-/1(0@4"(@('&;%:"@./"(%5,@:;(&'(I&-#($%;">$(-$"#("O,"#%"':"(@'1,"#E@':"(%'(&#=@'%:($"@#:0(#"$-/;$*(P&->#"(/%J"/I(@/#"@1I(E@5%/%@#(F%;0(5@'I(&E(;0"(;&,%:$(%'(;0%$=-%1"+(.":@-$"(;0"I>#" "$$"';%@/(%'=#"1%"';$(E&#(@'I(F".,@="+(.-;(I&-(5@I('&;(."(5@J%'=(;0"(5&$;&-;(&E(;0"5*
!"#$%&'"()*("'+,-*.*/#-*+('#00"%-1'+(23'+$)#(*%'1"#$%&'$"142-15'(+-',#*6'+$'71,+(1+$"67'$"142-1514%&'#1 8++)2"'96:+$61
<&&=/">$(?"@#:0(A'=%'"(B,;%5%C@;%&'(?;@#;"#(<-%1"+(!"#$%&'()*)+()2(3&4(6778+(/@;"$;(4"#$%&'(@; <&&=/"(9".5@$;"#(Q"';#@/
This program has been design to provide, specifically, the solution that will assist
in achieving a balanced approach to the areas affecting digital marketing growth.
Thursday, January 27, 2011
#1 ON GOOGLE
• Key-Phrase Analysis
• Key-Phrase Mapping
• User Scenarios
Thursday, January 27, 2011
STRATEGIC INTEGRATION
• SEO to target the head
• PPC to target the tail
Thursday, January 27, 2011
GOOGLE SITEMAP
• Google Compliance
• Increase Spyder Frequency
Thursday, January 27, 2011
LANDING PAGE OPTIMIZATION
• Increase Visibility
• Increase Conversions
Thursday, January 27, 2011
COPYWRITING FOR SEO
• Key-Phrase Frequency
• Key-Phrase Density
• Key-Phrase Positioning
Thursday, January 27, 2011
PLAN / MEASURE / IMPROVE
Plan
MeasureImprove
Thursday, January 27, 2011
Summary Visibility Engine Keyword Listings Detail Alert Trend Competitive URL/Keyword Log URL
Engine Report for: www.buildmeadeck.com, www.deckbuy.com, www.deckgold.comFriday, August
13, 2010
This report shows the current rank, previous rank and change in a keyword’s position categorized by search engine.
Engine: Google Go
Keyword / URL Current Position
Previous Position
Change
deck builder (1 item, Best Position: 9)http://www.buildmeadeck.com/ 9 13 4
deck builders (1 item, Best Position: 17)http://www.buildmeadeck.com/ 17 40 23
Patio deck builders (1 item, Best Position: 3)http://www.buildmeadeck.com/ 3 9 6
patio builder (1 item, Best Position: 2)http://www.buildmeadeck.com/ 2 4 2
patio deck builder (1 item, Best Position: 5)http://www.buildmeadeck.com/ 5 8 3
Patio builders (1 item, Best Position: 1)http://www.buildmeadeck.com/ 1 7 6
Deck contractors (1 item, Best Position: 13)http://www.buildmeadeck.com/ 13 NA NA
deck contractor (1 item, Best Position: 12)http://www.buildmeadeck.com/ 12 20 8
Deck construction (1 item, Best Position: 14)http://www.buildmeadeck.com/ 14 NA NA
MSN
Keyword / URL Current Position
Previous Position
Change
deck builder (1 item, Best Position: 21)http://www.buildmeadeck.com/ 21 49 28
deck builders (0 item, Best Position: Not in first 30)No page found. Not in first 50. NA NA
Patio deck builders (1 item, Best Position: 1)http://www.buildmeadeck.com/ 1 1 0
patio builder (1 item, Best Position: 2)http://www.buildmeadeck.com/ 2 2 0
patio deck builder (1 item, Best Position: 2)http://www.buildmeadeck.com/ 2 1 -1
Patio builders (1 item, Best Position: 2)http://www.buildmeadeck.com/ 2 3 1
Deck contractors (0 item, Best Position: Not in first 30)http://www.buildmeadeck.com/ 45 NA NA
deck contractor (1 item, Best Position: 30)http://www.buildmeadeck.com/ 30 NA NA
Deck construction (0 item, Best Position: Not in first 30)No page found. Not in first 50. NA NA
Yahoo Web Results
Keyword / URL Current Position
Previous Position
Change
deck builder (2 items, Best Position: 2)http://www.buildmeadeck.com/ 2 4 2
REPORTING
Thursday, January 27, 2011
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