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Why use online video? • Shifting TV ad budgets to online video made campaign reach more
effective by generating a lift in*:
– Brand recall (33%)– Message recall (45%)– Likability (40%)– General recall (15%)
• 15 % Reallocation of television-only budgets resulted in a 4.2 percent increase in reach at an 11 % lower CPM
*Nielsen and IAB study December 2013
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People Share Native Video, Not Pre-Rolls
• Generate 82% brand lift compared to 2.1% with pre-rolls.
• Viewers opt-in to watch native video (user initiated video)
• Native Video Advertising empowers the viewer to spread the brand message, and is discovered in environments conducive to sharing (i.e. social media)
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Would you Rather Promote Your Video…
… Just Here…Or Here As Well?
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BEHAVIORAL TARGETINGAGE GENDER LOCATION INTERESTS PLATFORM
We will show your video to the people who fit your demographic AND are likely to share your content
with their friends.
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CONTEXTUAL TARGETING
We time it perfectly by showing your video to people currently reading information related to your video.
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RE-TARGETING
Re-target the most engaged viewers w/offers for increased ROI!
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• Reports in real-time: impressions, views, shares, clicks, engagement, and geo-location.
• See who is watching your videos, from where and from what device.
• See who is sharing your video on Facebook, Twitter in real-time.
REAL-TIME ANALYTICS
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Creative Analysis Tools
•Learn which creative is most engaging
•Discover crucial drop-off points
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Comprehensive Reports
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3-12-14
Proactive Channel Monitoring
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Placement Examples
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Blogs And Websites
Videos will be displayed
seamlessly on blogs and sites
We work with over 10,000 leading sites to seamlessly display your video as part of their content
Publishers include:
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We work with 200+ Facebook Apps and Games and are able to reach over 100M viewers on Facebook
Facebook Apps & In-Game Placement
Publishers include:
We only show the video to
the demographic
you’re looking to target.
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Publishers include:
Mobile Placement
We work with 20,000 games and apps on iPhone and Android to deliver the most targeted video solutions for our clients.
Overlay share buttons and custom calls to action
Customize player for targeted
engagement!
Want to include interactivity In the player?
NO PROBLEM!
We will work with your client’s campaign needs to customize the player in any
way we can.
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Case Studies
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Turkish Airlines - Kobe vs Messi
• 2.5M YouTube views in 24 hours• 250k Paid views • 25k Facebook shares, 10k Tweets• 10x More Earned Media
VIROOL.COM
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Volvo Trucks – The Epic Split
• 56.9M YouTube Views• 8M Paid Views• 815k FB shares, 68k Tweets• 7x More Earned Media
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Fiji Tourism- Where Happiness
Finds You
• 915,000 total views• 20,000 paid views• 80% social engagement rate• 47% share rate
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Adobe- Jesse Watt #madethis
• Average engagement time: 1 min, 15 seconds• 83% engaged longer than 30 seconds• 52% Share Rate• 7x More Earned Media
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35,000+ Customers Use Virool
Over 100,000 Videos Promoted