11/4/2016
Video Production Tips for Business: How to Create VideoCustomers Will Actually Watch
process.st/video-production-tips/
In this episode of Business Systems Explored, we learn video production tips from Chris Lavigne, head of videoat Wistia.
You’d expect a video startup to have a wealth of wisdom on video creation, production, and editing, but this episodeis insane.
We speak to Chris Lavigne, Wistia’s head of video, and learn everything from creating a business video with youriPhone, editing on free software, and the biggest mistakes you can make with lighting and audio recording.
Whether you’ve just got a laptop and an iPhone, or a bit of a budget to afford a mic and camera, there are tips herethat will help you create video content that engages your audience, makes emotional connections, and strengthensyour brand.
While you’re here, check out an earlier episode we recorded with Wistia CEO Chris Savage.
Links to listen
Click below to subscribe on iTunes:
Quote to tweet:
“You want people to absorb the message, and pay attention to the video.Get rid of anything that detracts from that.” (tweet this)
1/3
Show notes:
Using video as a part of brand voice
Why video is the best way to make an emotional connection with your audience
How to create engaging videos for your marketing campaigns
How Wistia uses video internally
Using video to create tutorials for your software
How video helps support teams
Documenting team meetings and outings with video
Creating videos to keep your company up to date with product announcement
The camera Wistia uses to capture video internally
How to decide how much time to spend on creating a video
Making sure your videos are actually going to captivate your audience
The most valuable skills a video marketing agency needs to have
Why animated explainer videos could be worthless
… And what’s the next big thing in video?
Using VR and 360 video in your business
Live streaming for businesses
Video vs Podcasting — which to use, and when?
Should you DIY videos, or hire a firm?
Chris’ preparation process for creating video
Using a creative brief for video creation
On video analytics
Should you use a checklist to work emotion into video?
The equipment you’ll need to get started with video
Shooting with just an iPhone
Quick hacks to get the best quality from your iPhone
Why Wistia use a traditional DSLR for shooting video
The best kind of mic to use when recording your team
Essential primers for shooting with smartphones and DSLRs
Controlling ambient noise when recording a video
Indoor vs Outdoor shooting
Using lighting in business videos
Making do with whatever lighting you have vs. using studio lights
Disastrous lighting mistakes to avoid
Getting great video quality with your webcam
2/3
Using photography paper as backgrounds
Using your office as a studio
Cutting between spoken word shots and product shots
Why Chris doesn’t use green screens (and makes fun of them instead)
Cutting out poor backgrounds with just a good lens
The two rules Chris always abides by for video creation
Getting started with video editing
In-built Mac software for simple editing
The only software Wistia uses to edit video (and the software you need to invest in if you’re serious aboutvideo)
Classic editing mistakes that make your videos look terrible
The places you can get music for your videos
Data on the best video length for engagement
The different kinds of video content, and the difference in engagement you can expect
3/3
Top Related