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1 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

Verizon’s Service Delivery Ecosystem Vision, Plan, Progress and Lessons Learned

Mark Hahn Principal Member of Technical Staff, Verizon Network & Technology October 2010

Broadband World Forum October 2010


This presentation provides an overview of Verizon’s service delivery ecosystem strategy and current deployment from the perspective of a guy who is one of the principal architects. Since Verizon’s businesses are continually evolving, this strategy may change as he learns new stuff.

Safe Harbor


CHOICES

COMPETITION

Challenge vectors in the services ecosystem

Enable innovative services


Verizon has lots to offer the services ecosystem

POWERFUL DEVICES EXTENSIVE NETWORKS (FIOS, 3G, 4G)

RICH SUITE OF CAPABILITIES


Service Delivery Ecosystem provides the bridge

WEB INNOVATION

NETWORK ENABLERS

TERMINAL STATUS SMS/MMS LOCATION PRESENCE ACCT MGMT PERSONAL CLOUD MOBILE COUPONS DEVICE CAPABILITIES/CONFIG VOD

QOS MOBILE AD’S

CALL HANDLING MULTIMEDIA CONF

3RD PARTY CALL CONTROL NETWORK ADDRESS BOOK

TV MESSAGE POP GEO-CODING

MESSAGE BROADCAST SPEECH RECOGNITION

CALENDAR PAYMENT

STREAMING AUDIO CALL

CALL NOTIFICATION MULTIMEDIA MULTICAST

EPG


For VzSDE to be successful, we need ...

Single Face to Developers/Partners

Breadth of Capabilities

Flexible/Innovative

Business Models

Ease of Development

Engage Developers

Make “Rapid” Happen

Protect Customer Interests


Ecosystem Architecture

… AND PROVIDES API’S TO DEVELOPMENT COMMUNITY

GATEWAY CONNECTS TO UNDERLYING NETWORK ENABLERS …

DCC

Speech Coupons

Payment

QoS

Calling

Multimedia Conferencing

Presence IMS

Services Gateway

Service Execution

VZSDE

Loc Msg

SMS/MMS Platform

Location Platform

VZ Platforms

SDK SDK

SDK API

Directory

Service Creation

Web Portal

API

3rd Party AS

Back Office

Policies & Rules

Permission Database

Permission Enabler

Privacy

CDR Generation

Service Mgmt

Service Management Abstraction

App Hosting

PLUS … • POLICY ENFORCEMENT • USAGE ACCOUNTING • VALUE-ADD CUSTOMIZATION


Initial Enablers Deployed … More to follow

• Deployed • SMS (send/receive)

• MMS (send/receive)

• Terminal Location (coarse/fine, geofencing)

• Privacy Data Management

• Scheduled • Device Capabilities and Configuration

• Terminal Status

• Lab Evaluations • Presence

• Third Party Call, Call Handling

• Application-driven Quality of Service (QoS)

• Identity Management

• Content Management/Storage/Purchase

APIs


Consent & Permission Infrastructure

• Users manage access to their artifacts

• Dynamically per request

• Statically via a Portal

• Indirectly via 3rd Party

• API requests abide by user privacy settings

• Allow, Deny, Ask

• Granularity at ‘application level’

• Attribute level under consideration


Integrationware …

• CDR Gateway

• Simplified and streamlined Data Mediation and Billing Integration

• Service Management Proxy

• APIs to support automated onboarding and provisioning

• Abstracts VzSDE infrastructure from portals and legacy system


Developer and Consumer Portals

http://developer.verizon.com/

http://www.myverizon.com/

14 Day certification

commitment with zero touch

Live Certification System


Developer Events


From creating VzSDE …

• The biggest challenges were not technical – they were transforming people and processes

• Making “rapid happen” provides a competitive edge

• Establish a repeatable “Enabler Factory” process

• Small, agile team was key to rapid project roll out and success in an entirely new market area


From working with developers …

• Insure developers are able to fully manage the relationship with their customers

• Timely and accurate developer support, demonstration applications, tooling, … essential to build community

• One-stop, streamlined, predictable processes for registration, business relations, onboarding.

• Provide application visibility - usage statistics, subscription data, transactions, revenue, … a “developer dashboard”

• Developer “pain points” create opportunities for Network Capabilities to expose


VzSDE … Bringing it All Together

20 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.

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Verizon’s Service Delivery Ecosystem