Download - UX Toolbox - The Right Tools To Use To Understand The User Experience

Annette Priest@annettepriest

#UXTB

#PCATX

UX Toolbox - The Right Tools To Use To Understand The User Experience

Saturday, August 18, 2012

@annettepriest #UXTB #PCATXSaturday, August 18, 2012

@annettepriest

A day at the beach...

#UXTB #PCATXSaturday, August 18, 2012

@annettepriest

What problems are you trying to solve for your

product?


@annettepriest

Problems to solve

Sales are down

Support costs are up

People just aren’t clicking like they used to


@annettepriest

What tools are you abusing?

Web analytics

Surveys

A/B testing


@annettepriest #UXTB #PCATX

What’s visually engaging? Where will people look?

How do people think about information?

How should information be grouped or organized?

Where are people getting lost in navigation?

What do people notice? What are they aware of?

Where are the pain points?

Ask The Right Question


@annettepriest

Ask the Right Questions

Questions to Ask Tool Timeframe

WHERE are people clicking? Web Analytics (A/B Testing) Varies

But WHY are they clicking where they’re clicking…

What is visually engaging on this page?Where will people look on this page?

predictive eyetracking

Minutes to Hours

What are people aware of and not aware of? 5-Second TestReal People

Days to Weeks

How do people think about information?How should info be grouped or organized Card Sort

Real PeopleDays to Weeks

Where are people getting lost in navigation? ReverseCard Sort

Real PeopleDays to Weeks

Use the Right Tool for UX

#UXTB #PCATX

© 2012 Revel Insight
