LousyA Digital Summit Dallas Pre-Conference Workshop
UX STRATEGIES: Lean & Mean
#DDSUM15
TODAY’S AGENDA
1. BREAK STUFF DOWN
2. BLOW STUFF UP
3. KNOCK DOWN SILOS
4. BLOW SOME MINDS
5. MAKE SOME AWESOME STUFF
6. HIGH FIVE AND GET OUT OF HERE
PART ONE
THE CONNECTED SHOPPER
\
ALWAYS ON
SHOWROOMING
BEST BUY’S FAKE WEBSITE
AMAZON.COM IRL
Market Statistics and Device Penetration
Global Mobile Statistics Report
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
Totally Sweet Stats, Brah!
“At the end of 2011 there were
6 Billion Mobile Subscriptions.
That is equivalent to 87% of the world population.
And is a huge increase from 5.4 billion in 2010 and 4.7 billion in 2009.“
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mobiThinking 2013 Global Mobile Statistics Report
Sequential vs. Simultaneous
MOBILE TRIGGERS
BORED Now
–––––––
REPETITIVE Now
–––––––
URGENT Now
Consumer Decision Journey
Accelerated Loyalty Model
Fanboy Mentality Model
Lousy
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HOW CAN WE BE SUCCESSFUL?
CASE STUDY NUMBER ONE
CASE STUDY NUMBER TWO
CASE STUDY NUMBER THREE
What’s the secret?
You are
NOT
alone.
EXERCISE ONE: FRIEND or FOE?
15 Min Break
EMAIL TRIAGE BEGINS NOW
PART TWO
HOW TO LOOK
WHAT IS
ANYWAY?
What is
DESIGN?
Graphic Design
Interior Design
Sound Design
Mobile Design
Product Design
Service Design
Experience Design
More than the
sum of it’s parts…
Order
Variety Contrast
Balance
Tension
Scale
Texture?
Space
Shape
Light
ShadeColor
Symmetry
Man, that’s a lot of info.
EXERCISE TWO: DESIGN AUDIT
15 Min Break
MAKE A BREAK FOR IT
PART THREE
LEAN & MEAN
What is
LEAN UX?
Credit Card
Credit Card
Credit Card
Credit Card
So, what is
LEAN UX?
CUSTOMER RESEARCH FANATICS
DESIGN SCHOOL
SOLUTION DRIVEN DESIGN
ANALYTIC DRIVEN DESIGN
LET’S GET PHYSICAL
EXERCISE THREE: GROUP WORK
1. Dave Gray’s Empathy Mapping Exercise
2. Explore User Testing Methods
3. Customer or User Journey Mapping Exercise
ONE
TWO
VIDEO REMOVED DUE TO SIZE LIMITS
THREE
E
Don’t make the logo bigger.
Lousy
“But you don’t have to take my word for it…”
Jakob Nielsen Ten Usability Heuristics: http://www.useit.com/papers/heuristic/heuristic_list.html Heuristic Evaluation: http://www.useit.com/papers/heuristic/heuristic_evaluation.html Bill Buxton Sketching User Experience Design Donald Norman
The Design of Everyday Things William Lidwell, Kritina Holden, Jill Butler
Universal Principles of Design Robin Williams
The Non-Designer’s Design BookAnthony Viviano
The Lean UX Manifesto: Principle-Driven Designhttp://www.smashingmagazine.com/2014/01/lean-ux-manifesto-principle-driven-design
Indi Young
Mental ModelingRe-imagining the Design of Everyday Things (SlideShare) Stephen Few
Information Dashboard Design - The Effective Visual Communication of Data Rudolf Arnheim
To the Rescue of Art - Twenty-six Essays Lindsay Moore and Austin Brown
Human Centered Design and the Intersection of Physical and Digital Worlds:http://www.slideshare.net/EveFife/humancentered-design-and-the-intersection-of-the-physical-and-digital-worlds?from=ss_embed Original Paul Rand video: http://imaginaryforces.com/featured/3/415
ANY QUESTIONS?
KTHXBYE!Enjoy the Digital Summit!
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