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UX London 2013
UX London 2013 in one sentence:
”Get it out there”
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UX London 2013
Tom HulmeDesign director at IDEO
• What can we learn from urban design?
• Desire paths• Don’t fight the needs,
remove the friction!• Launch to learn
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UX London 2013
Ben TerrettHead of design at Government Digital Service
• A new team within Cabinet office
• Gov.uk • Single place of information• Consistent design• Driven by user need
• No prototyping, launch to test
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UX London 2013
Genevieve BellDirector of user experience at Intel
• Intel said: ”We think we need to understand people outside out building” and hired an anthropologist
• New technology is always met with fear and wonder
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UX London 2013
Tim MalbonFounding partner of Made by many
• The challenge of new digital services that are never finished
• Experience of going agile but missing the eye of the user
• Skype in the classroom
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UX London 2013
Jeff GothelfManaging director at Neo, author of ”Lean UX”
• Requirements are actually assumptions
• You need to experiment to validate the assumptions
• Minimize waste by practicing Lean principles
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UX London 2013
Summary
”Get it out there”
”Launch to learn”
”Iterate fast”
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UX London 2013
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