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DESIGNANDSAFETY
CARUYCARUIANDS
AFETYCARUIDESIGN
ANUIDESIGNANDS
ARUSIGNANDSAFET
YCARUINDSAFETYC
ARUIDESIGNANDSA
FETYCARUIDESIGNA
THANKS TO OUR VETERANS. WE APPRECIATE YOUR SERVICE.
MAKE SURE TO GET YOUR VETERANS DAY CAMOUFLAGE ICE CREAM FROM BASKIN ROBINS TODAY.
THANKS FOR COMING. I’M EXCITED TO BE HERE.
HI. I’M JAKE ZUKOWSKI. I AM AN ASSOCIATE CREATIVE DIRECTOR AT FROG.
7
FROG’S HISTORY IS BUILT ON 40+ YEARS OF INNOVATION
FROG ISN’T AN AUTOMOTIVE-DESIGN FIRM …
BUT WE LOVE TO INNOVATE.
QuickTime™ and aH.264 decompressor
are needed to see this picture.
Electric motorcycle concept Voice command and haptic navigation concept Mobile devices for the car
Rich social mobile design In-dash digital automotive experience design Electric vehicle recharging station design
QuickTime™ and aH.264 decompressor
are needed to see this picture.
Electric motorcycle concept Voice command and haptic navigation concept Mobile devices for the car
Rich social mobile design In-dash digital automotive experience design Electric vehicle recharging station design
MY APOLOGY IN ADVANCE: MY JOB IS TO PROVOKE
AND SOLVE
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AND MAKE PEOPLE SMILE.
WE’VE BEEN DRIVING FOR DECADES NOW. HOW DO WE GET PEOPLE TO SMILE ONCE AGAIN?
Analog
digital
web
phone
tablet
TV
gamingconsoles
autom
otive
hmi
THE HISTORY OF HMI
Analog
digital
web
phone
tablet
TV
gamingconsoles
autom
otive
hmi
Analog
digital
web
phone
tablet
TV
gamingconsoles
autom
otive
hmi
THE BIG IDEA:
PUT AN IPAD IN IT!
TESLA MODEL S
TEGRA CAR INSTRUMENT PANEL
PERSONAL INFOTAINMENT ASSISTANT CONCEPT
MYFORD TOUCH
CARHOME ULTRA UNLOCKER
CAR HMI STARTS TO LOOK LIKE FINAL FANTASY XV
HOW IN THE WORLD DID WE
GET HERE?
Analog
digital
web
phone
tablet
TV
gamingconsoles
autom
otive
hmi
Analog
digital
web
phone
tablet
TV
gamingconsoles
autom
otive
hmi
immersive, full attention
immersive, full attention*
AUTOMOTIVE DIGITAL DESIGN IS IN ITS
AWKWARD TEENAGE YEARS
acura
Analog
digital
web
phone
tablet
TV
gamingconsoles
autom
otive
hmi
Analog
digital
web
phone
tablet
TV
gamingconsoles
autom
otive
hmi
Converged
immersive, full attention
immersive, full attention*
WHAT IS CONVERGENCE?
CONVERGENCE IS MELDING WHAT’S GREAT ABOUT DIGITAL WITH WHAT’S GREAT ABOUT THE CAR.
CONVERGENCE IS AN EXPRESSION OF A USER EXPERIENCE THAT IS GREATER THAN ITS PARTS.
CONVERGENCE IS INCORPORATING DIGITAL WHILE STILL HONORING THE CONTEXT OF DRIVING.
DRIVING IS …
DRIVING IS ENJOYABLE
DRIVING IS DANGEROUS
DRIVING IS VISCERAL
DRIVING IS INTENSIVE
HOW DO WE ACHIEVE CONVERGENCE?
MAINTAINING SAFETY
PROVIDING FUNCTION
WHILE SIMULTANEOUSLYWHILE SIMULTANEOUSLY
HOW DO WE COMPEL SOMEONE TO KEEP THEIR PHONE IN THEIR POCKET…
WHILE MAKING AVAILABLE ALL THE FEATURES THEY DESIRE?
A CAUTIONARY TALE
IT’S NOT ABOUT ASKING CONSUMERS WHAT THEY WANT.
IT’S NOT ABOUT SOLVING PROBLEMS THAT DON’T EXIST.
SO, HOW DO WE BUILD EXPERIENCES THAT HONOR CONVERGENCE?
I WISH I HAD AN EASY ANSWER.
WHAT I DO HAVE ARE TRENDS AND LEARNINGS AND HOW TO DESIGN FOR THEM.
ONE:
GETTING INPUT IS REALLY HARD
NOT LIKE THIS, PLEASE.
THE DAKOTA PROJECT CAR
NOT LIKE THIS, EITHER.
TESLA MODEL S
IF NOT KEYBOARDS, THEN IT MUST BE…
VOICE!
NOTE: THIS IS A 2014 JAGUAR
SPEECH IS GROWINGAccording to IMS Research, 55% of all new motor vehicles produced in 2019 will incorporate voice recognition, up from 37% in 2012.
SPEECH HAS ISSUESSpeech is not mature enough today to be seen as a completely viable alternative to more familiar text entry methods.
AAA RANKED CURRENT VOICE SYSTEMS ON A 5-POINT SCALE OF DISTRACTION FOR COMMON TASKS, WHERE LOWER SCORES MEANT LESS DISTRACTION.
THE RESULTS WEREN’T GREAT
0 51 2 3 4
Listening to an audio book
Honda Blue Link
Toyota EntuneChevrolet MyLink
Chrysler Uconnect
MyFord Touch
Mercedes COMAND
Listening to the radio
Phone Call
THE MAJORITY OF SYSTEMS WERE FOUND TO BE INCREDIBLY DISTRACTING—MORE SO THAN HAVING A CONVERSATION ON A HANDHELD PHONE.
ACCORDING TO THE AP, TWO OF THE STUDY PARTICIPANTS REAR-ENDED ANOTHER CAR WHILE USING SIRI.
THE RESULTS WEREN’T GREAT
0 51 2 3 4
Listening to an audio book
Honda Blue Link
Toyota EntuneChevrolet MyLink
Chrysler Uconnect
MyFord Touch
Mercedes COMAND
Siri without CarPlay
LOOKS LIKE CARPLAY LEARNED ITS LESSONS FROM PREVIOUS DESIGNS.
THINGS TO LEARN FROM CARPLAY- Launching the Messages app assumes you
are composing and not consuming. - Screens are laid out for function over form. - No distracting text on the screen. Ever.
- No text to confirm the message you want to send.
- No text when the message is read. - No preview text in the messages list view.
IF TYPING IN THE CAR IS A PROBLEM, GET THE DATA FROM ELSEWHERE.
TWO:
FIND EASIER WAYS TO GET DATA
THE CLOUD WILL BE YOUR FRIEND
THINGS YOU CAN GET FOR VIRTUALLY NOTHING- Driver’s name - Driver’s social graph and pictures - Driver’s hometown - General affinities - Favorite sports teams - Frequented locations - Music tastes and preferences - Locale and currency
THREE:
MAKE YOUR EXPERIENCE SLIPPY
IN MOBILE AND WEB, WE ARE TOLD TO MAKE OUR DESIGNS STICKY.
STICKINESSWeb and mobile design is about encouraging the user to stay longer and reinforcing return visits. We can accomplish this through a number of ways: - Compelling content - Personalization of the app or website - Building communities - Adding games or challenges - Linking to other content
FOR THE CAR, YOU NEED TO MAKE THINGS SLIPPY. MAKE IT SCANNABLY BEAUTIFUL.
SLIPINESSCar design is about encouraging the user to forego attention as quickly as possible, spending as little time as possible to accomplish a task. - Clear understanding of context - Content created for glancing - Straightforward copy - Streamlining processes - Exposing all primary functionality
SLIPPY?
IHEARTRADIO
SLIPPY?
PANDORA
SLIPPY?
CARPLAY MESSAGES
SLIPPY?
PANDORA AGAIN
SLIPPY?
THE WEATHER CHANNEL
FOUR:
MAKE IT PERSONAL ONCE AGAIN
FUTURE OF PERSONALIZATION: CORNY DAD JOKES IN THE CAR!
Just Kiddin
g
BRINGING PERSONALIZATION AND PREFERENCE INTO THE CAR WITH YOUR PERSONAL DEVICES WILL BE THE NORM.
WHAT CAN YOU DO WITH PERSONALIZATION?- Storing and retrieving preferences - Remote features via an app interface - Choose music we all would like - Intelligently withhold information
depending on who’s in the car with you
FIVE:
ATTENTION IS GREATER THAN EYES
JUST BECAUSE YOU CAN SEE THROUGH YOUR SCREEN DOESN’T MAKE YOUR DEVICE SAFE.
LOOK AT HOW DISTRACTED HE IS IN HIS OWN VIDEO.
DON’T GIVE PEOPLE COMPLEX TASKS TO DO IN THE CAR.
WHAT CONSTITUTES A COMPLEX CAR TASK?- Reading an incoming text - Reviewing what the voice system caught of
your speech, either in real-time or after-the-fact
- Tweeting in the car - Posing for a selfie - Requiring ancillary decisions while on a
phone call
AND NOW, A BRIEF, ANGRY RANT
SIX:
YOU MADE EVERYTHING TOO SMALL
POP QUIZ!
QUESTION: WHAT IS THE OPTIMAL SIZE FOR TEXT DISPLAYED IN THE CAR?
ANSWER: 20 ARCMINUTES
THERE BE TRIG HERE.
YES, THE ANSWER “IT DEPENDS” COULD WORKThe pixel size of text, icons, and other elements depends on you knowing four things. - Screen size - Screen resolution - Distance to screen - Visual angle
AN EXAMPLELet’s say a digital screen in my car that is 800 millimeters away from my eye on a 10.2” screen that displays at 1920x720. I want to have text at the NHTSA-recommended 20 arcminutes.
I would need 54-pixel type.
ANOTHER EXAMPLELet’s say a projector’s cast is 10 meters away from the furthest attendee, projecting a 100” image that displays at 1920x1080. I want to have text at a bit smaller 16 arcminutes.
I would need 60-pixel type.
SEVEN:
WINDSHIELD AS ANOTHER DISPLAY
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CARS COMMUNICATING OUTWARD: VEHICLES AS NETWORKED DEVICES IS FURTHER OFF.
CARS COMMUNICATING INWARD: THE HUD HAS BEEN AROUND FOR
A WHILE
NEAR-FUTURE TECHNOLOGY
FURTHER-FUTURE TECHNOLOGY
1: GETTING INPUT IS REALLY HARD 2: FIND EASIER WAYS TO GET DATA 3: MAKE YOUR EXPERIENCE SLIPPY 4: MAKE IT PERSONAL ONCE AGAIN 5: ATTENTION IS GREATER THAN EYES 6: YOU MADE EVERYTHING TOO SMALL 7: WINDSHIELD AS ANOTHER DISPLAY
THANK YOU
@JAKEZ
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