UW ALUMNI BY COUNTY

FAN PROFILE

More than 3/4 of UW fans ownat least 3 pieces of Husky gear

10,001 +1,001 - 10,000

W E A R H U S K Y G E A R AT L E A S T

40%

1 DAY AW E E K .

W E A R H U S K Y G E A R AT L E A S T

30%

3 DAYSA W E E K .

101 - 1,0000 - 100 Fans

ACTIVE ALUMNI DEMOGRAPHICS

P U G E T S O U N D A R E ARESIDENCE PERCENTAGES 59%

W. WA S H I N G TO N8 %

E . WA S H I N G TO N3 %

OT H E R U S S TAT E S2 6 %

O U TS I D E U S4 %

#1 reasonto show support for UW.The fans buy gear is

of fans feel brand is important60%PRODUCT

F E M A L E M A L E49% 51%

2 8 %21-35

2 0 %36-45

1 7 %46-55

1 5 %56-65

2 0 %66+

K I N G

S N O H O M I S H

P I E R C E

K I TSA P

T H U R S TO N

S K AG I T

PUGET SOUND BREAKDOWN

200,504

38,650

26,541

8,950

7,530

2,839

DATA FROM MORE THAN 6,000 RESPONDEES

SOURCING: ENDEAVOR UNIVERSITY OF WASHINGTON CONSUMER SURVEY (AUGUST 9-20, 2019)

95%

89%

85%IT’S

ABOUT THE FITIT

’S A

B O U T T H E Q U ALI

TY

IT’S

A

BOUT THE STYLE

G E N D E R

M O S T P R E F E R R E D B R A N D S Fit and quality are most important.

Whatcom

Skagit

Snohomish

Island

San Juan

Clallam

Jefferson

Mason

Kitsap

Pierce

Lewis

Grays Harbor

King

Thurston

Pacific

Wahkiakum Cowlitz

Clark

Skamania

Klickitat

Yakima

Kittitas

Chelan

Douglas

Okanogan

Grant

FerryStevens

Pend Oreille

SpokaneLincoln

AdamsWhitman

Garfield

Columbia

Walla Walla

Franklin

Benton Asotin

Skagit

Snohomish

Kitsap

Pierce

King

Thurston

W H E N I T CO M E S TO P R O D U C T. . .

PURCHASE DRIVERS

FANS’ UNMET NEEDS

TO S H OW S U P P O RT

LO O K O F M E R C H A N D I S E

LO G O O R CO LO R S

72%48%

41%

AG E

M O N E Y SAV I N G O F F E R S22%

S I D E L I N E G E A R15%

Y E A R - R O U N D S H O P P E R S60%

N E W O R D I F F E R E N T I T E M S41%! ! !

I M P U L S E P U R C H A S E S65%

P H O N E C A S E S

R A I N G E A R

S O C K S

S C H O O L S U P P L I E S

CO L D W E AT H E R G E A R

UNIVERSITY OF WASHINGTON

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