Percent who do Activities Regularly
(Daily or Several Times a Week)Avg. No. of
Minutes per Day
Base: All Respondents (Natural fall-out)Indonesia Consumer Insights, June 2010
SOCIAL COMMERCEDEFINED
Subset of E commerce that uses Social Media, online
media that supports social interaction and user
contributions, to enhance the online purchase
experience
SOCIAL COMMERCEDEFINED
Subset of E commerce that uses Social Media, online
media that supports social interaction and user
contributions, to enhance the online purchase
experience
Or in simpler definition…… (courtesy: IBM)
The Concept of WORD OF MOUTH applied to E
Commerce
Is SOCIAL COMMERCE Trend?
Social Commerce is a
TRANSFORMATION
“Just like e Commerce transform Retail,
Social Media will transform E Commerce by changing people’s expectation”
Social Commerce Summit, 2010
COMMERCE = SOCIALP2P, Engagement
Fundamental mistake E COMMERCE
REWINDSocial Commerce is NOT new
1994 First ever recorded e commerce transaction. Amazon.com invited customers to publish ratings, review of products they purchased
factors drivee commerce3
more connected
time poor, cash rich
more options & better quality
Curated from Fortune Indonesia & Nielsen
2SOCIAL COMMERCETYpES
CONNECT WHERE CONSUMERSHOP
SHOP WHERE CONSUMERCONNECT
CONNECT WHERE CONSUMERSHOP
SHOP WHERE CONSUMERCONNECT
SHOP WHERE CONSUMERCONNECT
cam
VIDEO of DIESEL CAMPAIGN IN STORE
IT’S NOT MARKETING, IT’S
HOW YOUR BRAND LIVES IN DIGITAL WORLD
Rob Pinto
6SOCIAL COMMERCEElements syzygy.net/ Paul Marsden
Social shopping
Forums & communities
Ratings & reviews
Social media optimization
Recommendations & referrals
Social ads & apps
6 SOCIAL COMMERCEelements
• Social Media Stores• Group Buying• Co Browsing• Group Gifting
#1SOCIAL
SHOPPING
6 SOCIAL COMMERCEelements
• Customer Reviews• Expert Reviews• Sponsored Reviews• Customer Testimonials
#2Ratings &
reviews
#2Ratings &
reviews
6 SOCIAL COMMERCEelements
• Social Bookmarking• Wishlist• Galleries Bookmarked
• GiftList• Referral Programs• Social Recommendations
• iTunes• Amazon.com
#3Recommendations & referrals
6 SOCIAL COMMERCEelements
#3Recommendations & referrals
6 SOCIAL COMMERCEelements
#4Forums &
communities
• Q & A Forums• Retail Blogs• Customer Communities
• MyStarbucksIdea.com
#4Forums &
communities
#4Forums &
communities
6 SOCIAL COMMERCEelements
• News Feeds• Twitter• Facebook
• Deal Feeds • #1 reasons customer connect
• Media Sharing• Will It Blend? << Case Study
#5
Social media
6 SOCIAL COMMERCEelements
#5
Social media
WILL IT BLEND VIDEO
IKEA FACEBOOK PHOTO TAG VIDEO
6 SOCIAL COMMERCEelements
• Social Ads• Social Apps• Shop Widgets
#6Social
Ads &
6 SOCIAL COMMERCEelements
#6
Social Ads &
LEVI’S FRIENDS STORE VIDEO
6SOCIAL COMMERCEelements
Social shopping
Forums & communities
Ratings & reviews
Social media optimization
Recommendations & referrals
Social ads & apps
Does it make sense ?
YES Marketing
Presence
Social Psychology
6Style of thinking“SOCIAL psychology”
1. Social Proof – “Follow The Crowd” 2. Authority – “Follow The Authority” 3. Scarcity – “Scarce Stuff is Good Stuff”4. Liking – “Follow Those You Like”
6. Reciprocity – “Repay Favors”5. Relevance – “How do I relate”
In SOCIAL COMMERCE
3 C onnectiononversationonversion
What it means To :
consumersE commercebusiness
What it means To :
business
What it meansTo :
consumers
Let’s recap2 SOCIAL COMMERCE
TYpES
3 C 6 SOCIAL COMMERCE
elements
Social shopping
Forums & communiti
es
Ratings & reviews
Social media optimization
Recommendations &
referrals
Social ads & apps
things to come
mobile commerce
mobile wallet
GOOGLE WALLET VIDEO INTRODUCTION
upcoming trendsIn Store Pick Up
Pick Up Depots (Drop Box)
Mobile Apps
Less Flashy, MORE Function
Video
Daily Deals
Retail Based Social Networks
Deal Aggregators
last notes+ Internet is here and has changed the rules
+ Brick & Mortar’s Success Does Not Guarantee
Prescriptions in the Dot Com era
+ Imperative to include E Commerce Strategy into
Overall Business Vision
+ Brick & Mortar’s + Click & Portal = Click and Brick
Enterprise
+ Social Customer
@davidwayneika
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