AARP SBA Encore Entrepreneurship

Using Technology and Social Media to Grow Your Business

Angelica UrquijoChief Communications Strategist

The Imagen Group

Why Does Your Business Need To Be Social?

Are You A White Brand?

Connection = Sales = Successful Business

Who Is Your Client?

Where Are They Socializing ?

Entrepreneurs Social Media Plan for Success

• Target Audience• Where They are Talking?• What They Are Talking About?• Is Your Marketing Strategy Aligned to Your Customer Likes and Needs?• Are You Sharing Versus Selling ( 80- 20 Rule)• Is Your Website Your Focal Point?• What Do You Want to Achieve? • Start Slow…. Two or three social media platforms

Which One is Right For My Business?

LinkedIn Is a Must!!!!

Technology Tips for Your Biz

Social Media Lifesaver

• KnowEm

• Hootsuite

• Google Alerts

Technology Tips for Your Biz

Day to Day Tools

• Evernote

• Expensify

• Google Number

• Square

• Scan On The Go

Relationship Marketing = Connect EmotionallyKey to Your Success as Entrepreneurs

It’s Been My Pleasure. Best of Luck.

I Invite You to Connect With Me On Social Media

Angelica Urquijo Founder, The Imagen Group

Angelica@TheImagenGroup.Com (626)765-3553

Facebook: The Imagen Group

Twitter: Angelica_Urquijo

Linkedin: Angelica Urquijo