Download - USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

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Page 1: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

USING FACEBOOK

FOR ROTARY

A.K.A.HOW TO USE FACEBOOK TO GROW YOUR

CLUB!

Page 2: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

BEFORE WE BEGIN…• Hashtag for today is

#FallSeminar• LIKE Rotary

International’s Page• LIKE the District Facebook

page• LIKE your own club’s page• Let’s take a selfie!

Page 3: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

BEFORE WE BEGIN…Share the selfie from the district facebook page to:

1.Your club’s page2.Your individual profile

Page 4: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

USING FACEBOOK FOR YOUR ROTARY CLUB1.The Possibilities of

Facebook2.Get Set up for Success3.What To Share/Post4.Get Club Buy-in

Page 5: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

FACEBOOK &

ROTARY

Facebook is the #1 Most Used Social Media Platform

Why

Face

book?

Page 6: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

WHY FACEBOOK?• Puts a “face” on Rotary• Strengthens club ties• Creates awareness of

Rotary’s impact in your community

• Builds support• Supports recruiting

Page 7: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

WHY FACEBOOK?• Keep club members involved

– GET OUTSIDE OF THE “INBOX”

• Reach an external audience who cares about charities & causes and might want to join or donate to your club

Page 8: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

HOW WE USE FACEBOOK

Page 9: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

SET UP

FOR

SUCCESS

Key Things To Remember when

setting up a Club page

Settin

g Up Y

our C

lub’s

Face

book

Page

Page 10: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE

Set up your club’s Facebook presence as a

Facebook

PAGE

Page 11: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

Facebook.com/Pages

SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE

Page 12: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

Choose Name of your page that includes your

Club Name

SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE

Page 13: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

Create a Custom URL (Link) for your page at

Facebook.com/UserName

SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE

Page 14: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

SETTING UP YOUR FACEBOOK PAGE: PROFILE PICTURE & COVER PHOTO

Page 15: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

• Profile picture needs to look good as a small square•Easily identifiable, e.g. Rotary emblem•Not likely to change regularly

• Cover photos can showcase your club Members and activies

SETTING UP YOUR FACEBOOK PAGE: PROFILE PICTURE & COVER PHOTO

Page 16: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

• Set the scene succinctly in the “About” overview, just under your profile pic – don't overrun the space provided!

• Include Name of club, location and meeting times

• Include your web address on the first line

SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION

Page 17: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

•Fields provided depend on page category chosen.

•Fill in as much detail as possible – especially your contact details!

•Fill in the Address Section to add a map

SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION

Page 18: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

•Use Life Events/Milestones to record key occasions:

When Club was founded

Club president terms New Interact or

Rotaract clubs formation dates

Awards and etc…

SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION

Page 19: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION DETAILS

ROTARY INTERNATIONAL’S FACEBOOK PAGE

Page 20: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

SETTING UP YOUR FACEBOOK PAGE: LIKE OTHER PAGES TO CONNECT WITH DISTRICT, RI & OTHER ORGANIZATIONS

Page 21: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

SETTING UP YOUR FACEBOOK PAGE: ADD ADMINISTRATORS TO HELP MANAGE PAGE

Page 22: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

WHAT

TO P

OST

ON FACEBOOK

Show people how much fun &

impact Rotary has in your community

Sharin

g Info

Abou

t

Your C

lub

Page 23: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

•Post about your individual members•Post about your club meetings, events•Post about Rotary International initiaves

POSTING ON FACEBOOK: PHOTOS

Page 24: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

• Share candid, action photos• Happy people…and lots of them!• Tell a story• Showcase your members & achievements• Bragging is a socially acceptable behavior on Facebook!

POSTING ON FACEBOOK: PHOTOS

Page 25: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

POSTING ON FACEBOOK: PHOTOS

Page 26: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

POSTING ON FACEBOOK: PHOTOS

Page 27: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

POSTING ON FACEBOOK: PHOTOS

Use HOOTSUITE to manage Club Social Media

PropertiesHootsuite.com

Page 28: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

CLUB B

UY-IN &

PART

ICIPA

TION

Encourage your club members to keep your page

active

Socia

l Med

ia is

a

Team

Effor

t

Page 29: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

•Encourage members to LIKE your club page•Be clear about objectives: awareness & marketing•Feature members on your page•Encourage members to post about Rotary on their own profiles•Encourage members to post on your club page•Show members how to TAG your club page •Post at least 3 times per week to keep page active

ENCOURAGING CLUB BUY-IN & PARTICIPATION

Page 30: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

WHEN IN DOUBT…

1. FOLLOW RI’S EXAMPLEFacebook.com/Rotary

2. REFER TO FACEBOOK HELP Facebook.com/Help

Page 31: USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

QUESTIONS

?