Useful, Usable & Desirable: Designing for People
[email protected]@jessicaivins
Jessica Ivins
What is User Experience (UX)?
How Someone Feels About Using a Product or Service
Designing the Hospital Visitor Experience
Cooper Hospital in Camden, NJ
Good Design Doesn’t Happen by Accident
Useful, Usable & Desirable
Coined by Liz Sanders “Converging Perspectives: Product Development Research for the 1990’s” http://goo.gl/lonVt
“Useful, Usable & Desirable”
Usable (Understandable)
Useful (Needed)
Desirable (Wanted & Enjoyable)
-Jeremy Keith
“Solve real problems.”
To Make Products Useful, We Must Understand the Needs
of Our Audience
Americans Love Cup Holders
Americans Love Cup Holders
Find Out What People Need from Your Product Before Any Design or
Development Begins
- Henry Ford
“If I had asked people what they wanted, they would have said faster horses.”
Just Enough Research by Erika Hall
http://www.abookapart.com/products/just-enough-research
Reduce Barriers to Entry
E-Commerce Check Out
Make Your Product Delightful
“We’ve been designing usable interfaces, which is like a chef cooking edible food.”
-Aarron Walter
It Can Be Easy to Get Carried Away
Strive to Make Your Product Useful,
Usable & Desirable
“A product that touches all three is a rare gem of design.” - John Kolko Thoughts on Interaction Design
We’re accepting student applications. Classes start on October 17th.
Thank You! Jessica Ivins [email protected] @jessicaivins