Use Pinterest To Explode Your
Traffic, Leads & Sales!
Julie Mason Pinterest.com/TSMPrincess
Facebook.com/TheSocialMediaPrincess
“The Social Media Princess”
What is Pinterest?
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What is Pinterest?
www.TheSocialMediaPrincess.com
What is Pinterest?
www.TheSocialMediaPrincess.com
Benefits of Pinterest
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Drives more referral traffic to websites than:
YouTube COMBINED!
Google+
Benefits of Pinterest
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Pinners don’t just like to shop...
They like to SPEND!
Benefits of Pinterest
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Pinterest is centred around the social
discovery of objects rather than friends
* Rich Pins requires application + technical skill
Benefits of Pinterest
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Visually displays your products/services
Great for market research
Helps you sell product
Drives more traffic to your website
Before We Start!
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#1 REASON
TO PINTEREST IS TO
DRIVE TRAFFIC TO
YOUR WEBSITE!!!
Case Study – Kate SmallThingsBlog
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Drove 10,000,000 Page Views via Pinterest!
Step 1 – Upload Content to website
Step 2 – Pin from your website to a board on
your Pinterest account – it links back to your site
Case Study – Simply Business Essentials
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Pinterest.com/louisebj
Case Study – Maryann Rizzo
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Pinterest.com/maryannrizzo
Getting Started on Pinterest
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1. Sign up – www.pinterest.com
2. Pick an easy-to-remember username
3. Add a photo of yourself
4. Use keywords to describe who you are,
what value you offer & what you’ll pin
Creating A Business Account
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1. www.business.pinterest.com
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2. Select your business type
3. Update your contact name & email
4. Fill in your profile
5. Agreement = YES
Creating A Business Account
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Creating A Business Account
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6. Verify your website
• Go to Settings on Pinterest Account
• Download HTML verification file & upload that into your web browser (ensure it is not uploaded to a subfolder or Pinterest won’t be able to find it)
• Complete the process by clicking on the bold “Click Here” in the verification screen – Pinterest will then check your website for the HTML file – once verified your URL will be displayed in full
• YOU MAY NEED YOUR WEBDESIGNER TO DO THIS
Creating A Business Account
Creating Your Boards
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• Decide on your layout
Creating Your Boards
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Creating Your Boards
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• Click create board
• Name your board (18 characters in all caps or 24 in lower case)
Use keywords
Be specific/unique ie: if you do holiday ideas for kids don’t call your board Holiday try instead Christmas with Kids (this helped on lady go from 4k
followers to 12k quickly)
• Choose a category
• Write a board description
• Pin images
• Edit main board image
Creating Your Boards
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How To Pin
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• Get some tools Firefox addon “Pinterest Right-Click”
Chrome extension “Shareaholic for Pinterest”
Internet Explorer “Pinterest Toolbar”
• Upload a pin
• Repin
What To Pin
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• Pin AWESOME Content Here’s some popular categories:
Quotes
Interior spaces
DIY or How To pins
Infographics
• Don’t overdo self-promotion Keep the balance with other’s pins
• Always add a description with keywords
• Add a price to the description if applicable
What To Pin
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• Cool Tool
Pin Search on Google Chrome extension
What To Pin
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• Cool Tool – turns text into image – NEAT!!!
www.shareasimage.com
When To Pin
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Extensive research conducted by Bitly.com
indicated that over the absolute best time to
pin is...
Pinning Etiquette
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• Check re-Pins are not broken links
• Don’t over-pin
Tool – www.viraltag.com (formally pingraphy)
Scheduling tool with free 14 day trial
then $12 p/m
Who To Follow
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• Do keyword research:
Pins, Boards, Pinners
www.Pinpuff.com – Random User
• Joy Cho / Oh Joy! – 14+ million followers
http://pinterest.com/ohjoy/
• Molly Pickering – 7.7 million followers
http://pinterest.com/mollydolly987/
Who To Follow
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Check out followers of other Pinners
Getting More Followers
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• Follow other pinners
• Pin consistently
• Link your Pinterest account to other social media accounts
• Run contests
Linking Pinterest To Facebook
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• Add an app to your FB business page
Woobox.com
Tabfusion.com
apps.fb.com/pinterest-tab
Creating Great Content
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• Cool Tools...
Picmonkey.com – make pictures fun
Someecards.com – fun posts
Piktochart.com – infographics (HOT)
Strategies
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1. Collaborative Boards
Helps to increase your followers
2. Be AWESOME
3. Add Value in Comments
4. Get a ‘Pin It’ button for your website
5. Run a Pinterest Contest
#1 - Collaborative Boards
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• Create a board
• Click the + sign to add users You’ll need their Pinterest Username for this
Invite only people you know or connected to on Pinterest
• Anyone on the group board can add others Be sure everyone knows your policy on this (put it in description)
#1 - Collaborative Boards
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Collaborative Boards Benefits
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• Every Contributor to that group board will now have that board show on their profile
• When someone clicks FOLLOW ALL on that Contributors profile – that will also include the group board that YOU set up and are pinning to.
• This means GREATER EXPOSURE and MORE FOLLOWERS
#2 - Be AWESOME
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• Pin what you LOVE...what is AWESOME
• Pin clear, stunning images (you can pin video too)
• Tall images have more fun (and more repins!)
• Max pin dimensions 600px (W) x 5000px (H)
• Pin frequently (best time is evening)
#2 - Be AWESOME
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Lionsgate went from 200K to 400K views of their videos within
5 days just from pinning
#2 - Be AWESOME
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Want inspiration – check out the co-founder of Pinterest Ben Silbermann
http://pinterest.com/ben/
#3 - Comment To Stand Out
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• 80% of people will just repin from their newsfeeds on Pinterest
• By commenting you will immediately start to stand out
• Plus when the pin gets repinned, your comment goes with it
• Pin clear, stunning images
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OBJECTIVE:
Drive traffic to website
Increase brand awareness
TIME:
Medium effort in setting up and ensuring rules are clear for participants
#4 – Pinterest Competition
Steps:
1. Determine your goal (drive traffic, build a list, etc)
2. Pick your contest type
a. Add more followers – ask them to follow you on Pinterest
b. Get feedback – put up a board with your proposed product and ask participants to leave a comment
c. Get more traffic – ask participants to create a board (and name it with your brand name) and pin their favorite items from your website
d. Get social proof – create a board that allows others to post and ask participants to upload a photo of themselves using your products or video testimonial
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#4 – Pinterest Competition
Steps:
3. Offer a high-value (or perceived value) prize as a great incentive
4. Create a pinnable image for your competition
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#4 – Pinterest Competition
www.TheMarketingBoardroom.com.au
Steps:
5. Promote your competition via:
Newsletter
YouTube
Press release (local newspaper)
Affiliates
JV partners
Ask people to share it
#4 – Pinterest Competition
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Steps:
6. Make it easy to enter
Tip #1: create a landing
page on your website
with all the info on the
competiton including
T & C’s
Tip #2: Reward
everyone who enters
Tip #3: Don’t spam
#4 – Pinterest Competition
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Steps:
7. Choose a winner!
Remember to set up the rules that detail how you will
pick a winner – if a winner is going to be picked at random
then use a service like www.random.org
8. Measure your results against your goals and track
Google analytics for web traffic
www.pinterest.com/source/yourwebsite.com
( www.pinterest.com/source/thesocialmediaprincess.com )
9. Check Pinterest T & C’s www.about.pinterest.com/terms
#4 – Pinterest Competition
Steps:
6. Make it easy to enter
Tip #1: create a landing
page on your website
with all the info on the
competiton including
T & C’s
Tip #2: Reward
everyone who enters
Tip #3: Don’t spam
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#4 – Pinterest Competition
#4 - Add A Widget To Your Site
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• http://about.pinterest.com/goodies/
• 4 types of buttons/widgets including:
Pin It Button – lets people pin form your website helping to share
your content
Follow Button – lets people follow you and grow your social reach
Profile Widget – Shows up to 30 of your latest pins – helps to
display the value you offer on your Pinterest account
Board Widget – lets you show up to 30 of your board’s latest
pins...its useful if there’s one board in particular that will appeal
to your visitors
Measurement Tools
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• http://analytics.pinleague.com Pinleague
• Google Analytics
• http://pinterest.com/source/thesocialmediaprincess.com/
This shows who is pinning from your website
Facebook & LinkedIn Workshops
1-Day Interactive Workshops
Bring your laptop
Implement as you learn
Get RESULTS faster!
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Facebook Workshop
You will discover:
How to develop an effective strategy
Setting up & optimising your accounts
How to find, attract & convert prospects
What type of posts generate results & when
to post them
Secret strategies that generate RESULTS!
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LinkedIn Workshop
You will discover:
How to create a powerful profile
Develop an effective strategy
How to build brand awareness & traffic
Secret ‘stalking’ strategies
What & when to post
How to generate great leads & sales
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LinkedIn Workshop
Some Results Attendees Have Had:
$150,000 Contract
Through LinkedIn Strategy!
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LinkedIn Workshop
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Some Results Attendees Have Had:
I Thought I Knew All About LinkedIn
But I Was Blown Away!!
I’ve just attended a LinkedIn Workshop with Julie Mason, The Social Media Princess.
Now I thought I knew LinkedIn and I currently get about 60% of my business from
LinkedIn but I’ve just been blown away by the stuff that I’ve learnt today and just for
the one idea I got towards the end I would have come and paid full fee! So if you are contemplating learning more about LinkedIn – and you should be if you
are in business – then this workshop is a MUST!
~ Geoff Kirkwood
AustraliasBusinessMentor.com
Special Offer!
Register for BOTH workshops
For just $498!
Save $100.00!
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TONIGHT ONLY!