THE US ELECTIONS, SEEN FROM EUROPEOBAMA/ROMNEY,WHO WON THE BATTLE ON SOCIAL MEDIA

MENTIONED IN

OF TOTAL PUBLICATIONS57%

63 939

TOTAL NUMBER OF PUBLICATIONSABOUT THE ELECTIONS

MENTIONS OF EACH CANDIDATE

OB

AM

A RO

MN

EY

1

3.5MEDIA EQUIVALENT

MILLION POUNDS

Not only did Obama win the elections, he also won the battle on social media. 74% of all publications about the election mentioned the incumbent, far ahead of challenger Romney. This was due to Obama’s higher visibility as American President.

18TH SEP

DEBATE TIMES 3RD OCT TO 22ND OCTELECTION DAY 6TH NOVEMBER

3RD OCT23RD OCT

6TH NOV

BLOGS

41%

MEDIA

59%

The first peak (September 18th) was when a video aired that showed Romney talking about "47% of the US population will vote for Obama no matter what, since they're dependant on the Government who are victims..." Many publications reacted very negatively.

MENTIONED IN

OF TOTAL PUBLICATIONS

78% BLOGS / 71% MEDIA60% BLOGS / 55% MEDIA

74%

UNITED KINGDOMFOCUS

SHARE OF VOICEOF EACH

CANDIDATE

2

42%58%

0-5051-100

101-200201-300

301-400401-500

NUMBER OF BLOGS ACCORDING

TO THEIR EBUZZING RANKING

150

35 34 18 6 2

Looking at Ebuzzing’s top blogs, 150 of our most influential publishers talked about the elections.

Overall Obama acheived a higher share of voice than his rival across 150,000 UK blogs tracked by Ebuzzing

Liberal Conspiracy wrote 8 articles, focusing on various key aspects of the election, such as unemployment, Paul Ryan’s role and Obama’s plan to be re-elected.http://liberalconspiracy.org

Top blog communities impacted by this campaign 1. Politics 2. Culture 3. Technology

1.0MEDIA EQUIVALENT

MILLION POUNDS

THE FINAL RUSH ON FACEBOOK(30TH OCTOBER – 6TH NOVEMBER)

PAGE LIKES 30TH OCT

PAGE LIKES 6TH NOV

POSTS

POST LIKES

COMMENTS

ENGAGEMENT

SHARES

31 587 41832 120 33925

6 010 228325 445

23%

907 382

11 454 287

12 086 006

315 103 118

514 91149%

323 813

3