AuDITIONS Urban Tribes
A Flux Trends Presentation
The Futurist
This visionary 21st century character is part eco warrior, part creative capitalist. S/he
lives by a mantra of ‘sustainability’, with an attitude that’s a far cry away from the save-
the-whales brigade. They believe in the cradle-to-cradle design philosophy that
extends to their means of adornment: the fluidity and the transience of gold. This tribe
acts as change agents for our society’s mindset.
Keywords
• Socially aware• Philanthropic• Recycle• Modern eccentric• Transient• Fluid• Forward thinking• Practical• Focus on the transmutation of gold
Attitude: Visionary
Interior decor
Fashion
Mode of transport
Leisure time
Extreme Street
This subversive character is not afraid of living his/her individuality according to
his/her own set of rules, no matter what people think. This street wise tribe is drawn to underground or fringe subcultures and is a mixture of trance and punk, tattoos and piercings, with a bit of skater or parkour
swagger thrown in.
Keywords
• Alternative• Subversive• Underground• Tattooed• Street smart • Glam-grunge• Anti-establishment
• Individual• Free spirit • Dreadlocks• Body art / armour• Fringe• Pierced
Attitude: Hardcore
Interior decor
Fashion
Mode of transport
Leisure time
Hip-Hop Homeboy
This cool dude embraces his style and individuality in a colourful expression of urban life. It’s about connecting with his peers, impressing the girls and making a flamboyant statement that speaks of new
attitudes, trendy status symbols and social acceptance.
Keywords
• Trendy• Pop culture• Fad• Savvy• Flamboyant• Colourful• Local• Homeboy • Street-style
• Show-off• Limelight• MTV base• Channel O• YouTube• Mouth couture• Larger than life• Expressive• Celebrity
Attitude: Trendy
Interior decor
Fashion
Mode of transport
Leisure time
Bond, Jabulani Bond
Influenced by extreme sports, this man wears his status on his sleeve. He has
moved way beyond BEE: he is suave and stylish, and only accepts the very best. He
has the status, now he wants the adrenaline to match and finds it in high tech gadgets,
fast cars and even faster women…preferably all at once.
Keywords
• Old-school swanker• Man about town• Legend in his own
lunchtime• Flashy/showy• Sporty
• Sartorial elegance• Technology/gadgets• Bling• Secret agent• Accessories• Machines
Attitude: Flashy
Interior decor
Fashion
Mode of transport
Leisure time
Old Money Honey
Mum’s the word…She stays home, redesigning the bathroom and overseeing the catering for her session with the girls. She also occasionally accompanies her husband to one of his grand business functions, wearing the latest Valentino
creation...as long as it matches her favourite 24 karat neck piece. She lives the life of luxury, but thinks it's vulgar to show it off
Keywords
• Jaded jetsetter• Greige brigade• Timeless• Sophisticated• Understated• Expensive• Refined• Modern heirlooms• Bold
Attitude: Neo-classic
Interior decor
Fashion
Mode of transport
Leisure time
The Pampered Princess
She is soft and delicate, the apple of daddy’s eye. She wants for nothing and is used to having things delivered to her on a solid gold platter. She pouts or sulks to get what she wants, but once she has it, her
saccharine charm returns.
Keywords
• Pretty• Social butterfly• Bridal• Ceremony• Beauty queen• Fragile• Barbie doll
• Sugar Plum Fairy• Fairy tale• Ball gown• Tiara• Lace effect• Big hair
Attitude: Delicate
Interior decor
Fashion
Mode of transport
Leisure time
The Black Gold Prince
Bypassing the radar in their Lear jets, these Afro-Arabian princes have their wives
dripping in gold. They own some of the world’s finest hotels and real estate. Sipping on champagne and having the world cater to their every need; they search the globe for
the most priceless possessions - not because they want them, but because they
can afford to own them.
Keywords
• Super wealthy• Steeped in culture• Haute couture• Opulence• Bespoke• One of a kind
• Over the top• Extravagant• Lavish• Museum/
exhibition pieces
Attitude: Opulent
Interior decor
Fashion
Mode of transport
Leisure time
The Gold Digger
She knows what she wants and knows that it is not achieved without the help of a
billionaire’s generosity. She’ll sacrifice true love for a Tiffany trinket and might even put up with another woman, or being the other
woman, as long as it boosts her bank balance and jewellery coffer. She believes that marrying a rich husband is just another
form of a retirement annuity.
Keywords
• Opportunist• Precious• Precocious• Indulged• Expensive
• High maintenance• Decorative• Baubles• Extravagant gestures• Gifts
Attitude: Extravagant
Interior decor
Fashion
Mode of transport
Leisure time
Flux Trends
The State we’re in
Top Related