UPDATEWALLOON TOURISM
Account won in 2002 !
Reminder of the Objectives :
Position Walloon tourism in its international context. Create a touristic image of Wallonia.
Attract tourists from Belgium and bordering regions (France / Netherlands / UK / Germany).
Motivate people working in the touristic sector.
FIRST YEAR (2002)
Inserts and ads in newspapers and magazines.
Some POS and merchandising material
SECOND YEAR (2003)
New shootings !
New ads for the UK
Postering on buses in Paris
Living in a castle ? Go to Wallonia in Belgium !
Wallonia. Enjoy a warm-hearted welcome.
Have a picnic ? Go to Wallonia in Belgium !
Wallonia. Enjoy a warm-hearted welcome.
Spend a happy life ? Go to Wallonia in Belgium !
Wallonia. Enjoy a warm-hearted welcome.
For Belgium, the Netherlands, and the Northof France – a new TV commercial
A market research (post test) concluded thatthe campaign was well accepted. The results were
also oustanding.
That’s why FAST/ICOM is again in chargeof this campaign.
Their mission – to continue the campaign in 2004 !
Countries concernedby the campaign:
France (KRBO)The Netherlands (WPC)
Germany (107°) Belgium (Fast)
Total budget : 2.500.000 € (VAT.Incl.)
New shootings/scenes are planned,to have at our disposal a series of 20 sec.
TV commercials( based on the same concept).
Opportunity !
September 23d the agency is presenting a communication plan to promote the tourist products of
3 Walloon provinces.
Budget : 2.000.000 € (VAT.Incl.)
Direct response campaign(presenting the possibility to subscribe to short stays).
Recommended media :TV / radio / inserts (magazines) in order to obtain documentation and to subscribe to packages via
telephone or internet.
Top Related