“We are What We rePeatedlY do.excellence, then, is not an act, BUt a haBit.”
— aristotle
EXCELLENCE ON A NATIONAL LEVEL
6 ACADEMIC ALL-AMERICANS
Jack Dukeminier, Men’s Golf
Katherine Fischer, Volleyball
Jordan Hasay, Women’s Track & Field/Cross Country
Amanda Johnson, Women’s Basketball
Anne Kesselring, Women’s Track & Field/Cross Country
David Klech, Men’s Track & Field/Cross Country
2011 BCS NATIONAL CHAMPIONSHIP GAME
CHIP KELLY
Associated Press Coach of the Year
AFCA Coach of the Year
Eddie Robinson Coach of the Year
Pac-10 Coach of the Year
NCAA CHAMPIONS
2011 Women’s Indoor Track & Field
ROBERT JOHNSON
USTFCCCA Women’s Indoor Coach of the Year
NCATA CHAMPION
2011 Acrobatics & Tumbling
FELECIA MULKEY
NCATA Coach of the Year
PAC-10 CHAMPIONS
2010 Football
2011 Men’s Track & Field
2011 Women’s Track & Field
10 PROGRAMS ADVANCED TO
NCAA POSTSEASON PLAY
One thing I’ve learned about Oregon: the river runs North.
Most of the main waterways of this great nation – the Mississippi, the Colorado,
the Rio Grande, the Hudson – fl ow in a southerly direction before yielding to
the sea. Not ours. The Willamette had no choice but to carve her own path, go
against the grain, stand apart from the crowd.
This is who we are.
In our pursuit to strive for the highest level of overall excellence, the University
of Oregon asks for no quarter. We choose to be bold and innovative. We choose
to challenge tradition. We bow down to no one. We choose to be Ducks.
The nation sees this excellence in our fi rst-rate facilities, our passionate fans,
our exciting uniforms, our unconventional marketing and our commitment
to the “student” in “student-athlete.” And we will continue to showcase our
excellence in a uniquely Oregon manner.
The river runs North.
And we thank fans and donors like you who choose to run with us.
Rob Mullens
Director of Athletics
oUr PUrsUitof excellence
Rob Mullens
excellence
Points Per Game 46.8
2010 Pac-10 champions: oregon ducks
on ThE GRidiRon
For 11 years, our fans have fi lled every single seat at Autzen Stadium. It is one of
the longest streaks of consecutive sell-outs in the nation. That’s a commitment
to excellence.
Our fans were rewarded in 2010 with a second consecutive Pac-10 title and the
University’s fi rst appearance in the BCS Championship Game.
Among the myriad highlights from the memorable year were a perfect 12-0
regular season, LaMichael James’ Doak Walker Award as the nation’s top running
back and a record-setting offense that scored 47 points a game.
The Ducks fared well in rival games with their seventh consecutive victory over
Washington – the longest in the series – as well as clinching the Pac-10 title and
BCS bid in a season-ending win against Oregon State in Corvallis.
National honors rolled in for the Ducks in 2010. Chip Kelly was named National
Coach of the Year. John Boyett, Cliff Harris, Jordan Holmes, LaMichael James,
Jeff Maehl, Casey Matthews and David Paulson all garnered All-America status.
And just as impressive, a dozen players were named Pac-10 All-Academic.
A league record 43,468 fans turned out for the Oregon Spring Game, where the
Ducks honored U.S. troops and collected 68,322 pounds of food for Food for
Lane County. The attendance fi gure was the sixth-largest in the nation – trailing
only Texas and some SEC schools – in 2011.
excellence
2010 Pac-10 champions: oregon ducks
on ThE GRidiRon
“PERfEcTion iS noT ATTAinABlE,BUT if WE chASE PERfEcTion WE cAn cATch ExcEllEncE.” — VincE loMBARdi
BcS national championship Game:oregon ducks vs. Auburn Tigers
The national phenomenon that was Oregon football in 2010 helped propel the sport to record
television ratings.
The BCS National Championship game featuring Oregon and Auburn was watched by 27.3 million
viewers, more than any program in the history of cable television. The game earned a 17.8 rating,
according to Nielsen.
The game was also a huge success for ESPN’s digital platforms. On ESPN3.com, the game was
watched by more than 619,000 unique viewers, its most ever for a college football game and
fourth all-time behind three 2010 FIFA World Cup contests.
The Arizona-Oregon cablecast on Friday, November 26, 2010, produced the largest Thursday or
Friday night regular-season audience on ESPN with a 5.27 rating and 7,787,500 viewers.
The Oregon at California game on November 13, 2010, was the most-viewed college football
game ever on Versus (1.72 rating, 1.909 million viewers).
excellenceon ThE GRidiRon
2010 doak Walker Award winner RB laMichael James
No facility created more buzz nationally than Matthew Knight
Arena. The stunning new building energized not only the Duck
basketball teams, but an entire community. Its state-of-
the-art styling created a grand entrance to the University’s
eastern portal, while the brilliant design successfully captured
the intimate feeling of beloved McArthur Court.
Fans who attended games in the MKA saw a scrappy men’s
basketball team, under the direction of new head coach Dana
Altman, fi ght and claw its way to an impressive 20-win season and
capture the College Basketball Invitational title along the way.
Eugene played host to a Pac-10 record crowd for a
women’s basketball game when 12,320 packed the
MKA for the Ducks’ 81-72 Civil War victory over Oregon
State. The up tempo run-and-gun brand of basketball
created by head coach Paul Westhead has been
extremely popular with both players and fans alike.
“sPorts is liKe rocK ‘n’ roll. Both are dominant cUltUralforces, Both sPeaK an international lanGUaGe,
and Both are all aBoUt emotions.”
— Phil KniGht
The newest gem of the PAC-12 Conference is Matthew Knight Arena. The state-of-the-art facility is not only
home to Oregon’s basketball, volleyball and acrobatic and tumbling teams, but also has been the setting for
concerts like Elton John, cultural shows like Cirque du Soleil, and the sold out Nike Clash of the Champions,
which featured tennis stars Roger Federer, Rafael Nadal and Maria Sharapova.
Beyond the arena, the $200 million construction project created nearly 2,000 jobs, each earning a family
wage during one of the worst economies in Oregon History.
Excellence in Entertainment
RAcinG To excell ence
TRAcK and field
The Women of Oregon won their second
consecutive NCAA Indoor Track & Field
national title and both teams dominated at
the conference level. The men won their fi fth
straight Pac-10 title, while the women made it
three in a row.
Individually, Oregon counted outdoor national
champions in Matthew Centrowitz (1,500
meters), Anne Kesselring (800 meters) and
Melissa Gergel (pole vault), and indoor national
champs in Jordan Hasay (mile and 3,000
meters) and Brianne Theisen (pentathlon).
Centrowitz would go on to win the 1,500 meters
at the USA Track & Field Championships, which
saw record-setting attendance at Historic
Hayward Field for the second time in three
years. Track Town, USA, will continue to be
at the forefront of American track & fi eld by
hosting the 2012 Olympic Trials and the 2013-14
NCAA Championships.
“it’s more than just a race, it’s a
style. it’s doing something better than
anyone else. it’s being creative.”
– Steve Prefontaine
RAcinG To excell ence
TRAcK and field
Jaqua center/6 academic all-Americans
The 40,000 square foot John E. Jaqua Center
for Student Athletes accommodates the NCAA-
mandated academic services for the tutoring of
our 520 student athletes. It contributes to the
retention and success of these athletes as well
as the recruitment of new athletes.
The Jaqua Center has undoubtedly contributed
to the success of Oregon’s student-athletes. In
2010-11, a record six Ducks earned Academic All-
America honors, including Jordan Hasay, who was
named the national Academic All-American of the
Year for Track & Field/Cross Country. She became
the fi rst sophomore in any sport to be a national
winner in the 60 year history of the Academic All-
America program.
Other Academic All-Americans included Amanda
Johnson from women’s basketball, Jack
Dukeminier from men’s golf, Katherine Fischer
from volleyball, David Klech from men’s track &
fi eld/cross country and Anne Kesselring from
women’s track & fi eld/cross country.
At the conference level, Duck student-athletes were
honored like never before. Oregon collected 105
all-academic awards from the conference offi ces,
including 13 in women’s track & fi eld, 12 in both
football and men’s track & fi eld and nine in soccer.
Overall, the Athletics Department holds a 74
percent graduation rate for all student-athletes
and more than half of that number have a grade
point average of 3.0 or higher.
Jaqua center/6 academic all-Americans
Oregon’s latest national champion
was also its newest. In just its second
season as a sport, the acrobatics and
tumbling team captured the National
Collegiate Acrobatics and Tumbling
Association’s national title, defeating
Maryland before an enthusiastic
crowd at Matthew Knight Arena,
283.481-283.352.
“The test of the artist does not lie in the will with which he goes to work, but in the excellence of the work he produces.”– Thomas Aquinas
Unconventional
excellence
The Oregon softball team capped its 2011
season with its second straight NCAA Super
Regional trip.
Under coach Mike White, the Ducks
witnessed one of their greatest years ever.
In going 42-16, Oregon twice defeated
2010 NCAA champion UCLA, NCAA runner-up
Arizona and Stanford. The Ducks also swept
rival Oregon State for the first time since
1994. Oregon’s third-place tie in the Pac-10
was its best in 21 years.
“When a team outgrows individual performance and learns team
confidence, excellence becomes a reality.”
– Joe Paterno
ExcEllEncEon ThE fiEld
On February 27, 2009, Oregon defeated Fresno State, the defending national champions, in
front of a sellout crowd at PK Park to mark the successful return of the baseball program.
PK Park is the fi nest stadium in the conference. It is equipped with a clubhouse and team
amenities, as well as a state-of-the-art video board and a classic inning by inning scoreboard.
While the 2010-11 year saw remarkable accomplishments in football, track and acrobatics and
tumbling, among other sports, the athletic department again experienced success across
the board. Of the nearly 350 NCAA Division I athletic programs, Oregon fi nished 30th in the
Director’s Cup standings. That marked the fourth consecutive top 30 fi nish, a fi rst for the
University of Oregon.
In cross country, the Men of Oregon fi nished sixth at the NCAA Championships, while the
women were 12th. Luke Puskedra led the men with his third-place fi nish, while Jordan Hasay did
likewise for the women.
Both men’s and women’s golf teams qualifi ed for NCAA Regional competition. Men’s tennis
rookie Alex Rovello was named Northwest Region Freshman of the Year. Lacrosse senior
midfi elder Alex Breiner earned a spot on the All-West/Midwest Region First Team.
Record-setting forward Jen Stoltenberg was named to the Pac-10’s All-Conference First Team
and was a second round selection by Philadelphia in the Women’s Professional Soccer draft. In
volleyball, senior outside hitter Heather Meyers an All-Region selection.
BRoAd-BASEdexcellence
diREcToR’S cUP
“IF YOU ARE GOING TO ACHIEVE EXCELLENCE IN BIG THINGS,
YOU DEVELOP THE HABIT IN LITTLE MATTERS. EXCELLENCE
IS NOT AN EXCEPTION, IT IS A PREVAILING ATTITUDE.”
— COLIN POWELL
BRoAd-BASEdexcellence
PUShinG UP
excellence
“one can never consent to creep when one feels an impulse to soar.”— helen Keller
It started out innocently enough – a
small inset picture of Oregon’s Duck
performing his usual pushup routine
played during ESPN’s highlights of the
season-opening 72-0 win over New
Mexico. All 506 pushups.
It went viral.
Since then the Duck has starred in
commercials for both ESPN and ESPN’s
College GameDay, was invited to
Disney World to hob-knob with other
mascots and was a semifi nalist in the
2011 Capital One Mascot Challenge.
In the words of Lee Corso, “Quack,
quack, quack!”
Quack Attack
Out of the classroom, Oregon student-athletes are very involved
in the community through the O Heroes program. The goal of O
Heroes is to create a single identity for all community service ini-
tiatives and to seek involvement from all student-athletes, staff,
faculty, and campus community.
In 2010-11 O Heroes sponsored projects for Habitat for Human-
ity, Special Olympics and Read Across America, among others,
and organized fundraisers to help the victims of the earthquake/
tsunami in Japan and to benefi t the family of fallen Eugene police
offi cer Chris Kilcullen.
Another highlight was the production of the University’s fi rst-ever
student-athlete talent show.
The Athletics Department also works with Whitaker Head Start
to emphasize health, literacy and family engagement for 175 low
income families.
Oregon Athletics also donated more than six tons of food to Food
For Lane County that went unsold at various concession stands
during the last academic year.
“BE A YARdSTicK of QUAliTY. SoME
PEoPlE AREn’T USEd To An EnViRonMEnT
WhERE ExcEllEncE iS ExPEcTEd.”
— STEVE JoBS
NOTE: ADMIN & GENERAL S&S INCLUDES S&S EXPENSES RELATED TO: COMPLIANCE OFFICE, TECHNOLOGY, EQUIPMENT ROOM, FUNDRAISING, MARKETING, MEDIA SERVICES, EVENT MANAGEMENT, TREATMENT CENTER (INCLUDING MEDICAL AND INSURANCE EXPENSES), STRENGTH AND CONDITIONING, STUDENT SERVICES, TICKET OFFICE, VIDEO OPERATIONS, TEAM EQUIPMENT, OTHER TEAM S&S, ATHLETIC DIRECTOR’S OFFICE, AND UNIVERSITY ASSESSMENTS.
FY2012: TOTAL REVENUE = $87.8 MILLIONANALYSIS BY TYPE OF REVENUE
FY2012: TOTAL EXPENSES = $87.8 MILLIONANALYSIS BY TYPE OF EXPENSE
thanK YoUOregon’s success over the past few decades
is directly related to the generous fi nancial
commitments made by our fans and donors. It is
no coincidence that the greater the number of
gifts we receive, the greater our performance is
on the fi elds, tracks and courts.
In fact, in each of the last fi ve years, with the
exception of a slight post-recession drop in 2009,
an increase in our total number of donors has
resulted in more wins on the football fi eld. That
went from 7 wins in 2006 to 9 in 2007, 10 each in
2008 and 2009 and 12 in 2010. And there were
also Pac-10 titles in 2009-10, a Rose Bowl and a
BCS Championship appearance.
Perhaps no fi gure is more impressive than the
fact that since 1998, donations to the Duck
Athletic Fund have grown 335 percent!
We can’t say “thank you” enough times to
the more than 9,000 of you who made that
remarkable fi gure a reality.
excellence in fiScAl MAnAGEMEnT And donoR SUPPoRT
Over the last fi ve years, the Athletic Department has seen tremendous growth and success,
as refl ected in recent Director’s Cup Standings. Next fi scal year the budget is projected to
be just under $88 million, with over a third of the funding come from Gifts and Donations.
This fi gure includes gifts being transferred over from the Legacy Fund to help support
the debt payments for the new Matthew Knight Arena. Each source of revenue, whether
donations, ticket revenue, PAC-12 funds, or other, is critical to the department’s operations.
More than 600 former University of Oregon women’s
athletes, coaches and guests were on hand for
a very special evening in May when the Athletics
Department recognized the achievements of those
who paved the way for the opportunities that today’s
female athletes enjoy.
The Women’s in Athletics Celebration provided the
forum to recognize than 250 former Oregon women’s
athletes and coaches who pioneered the rise of
women’s collegiate sports programs to national
prominence. The highlight of the event was the
awarding of letters to the former athletes spanning
five decades.
Included among the honorees were former field
hockey players Esther McDiarmid, who participated
in the sport for the Ducks from 1942 through 1946,
Jackie Bogan (1943-46) and Grace Tyrrell (1945-47).
“The secret of joy in work is contained in one word: excellence. To know how to do something well is to enjoy it.”– Pearl S. Buck
enduring
excellence
WoMEn in AThlETicS cElEBRATion
celebrating
Excellence Parade of chamPions
“Excellent things are rare.”– Plato
The Ducks were featured in one of the largest community events
this year when the city and campus came together for the “Parade
of Champions.” The city-wide celebration cheered not only the
football team’s appearance in the BCS Championship game, but
also champions from all other sports and the community.
MAIN PHOTOS:ERIC EVANS AND GEOFF THURNER.
ADDITIONAL PHOTOS: COURTESY OF KIRBY LEE AND THE FIESTA BOWL.
PRODUCED BY:KATIE URHAUSEN,
GREG WALKER AND DAVE WILLIFORD.
ADDITIONAL CONTENT: JAMIE MOFFITT AND JIM BARTKO.
CREATIVE BY: CREATIVE IMAGES MARKETING
AND ADVERTISING AGENCYROSEBURG, OREGON
PRODUCTION BY:CREATIVE IMAGES MARKETING
AND ADVERTISING AGENCYROSEBURG, OREGON
COPYRIGHT: OREGON ATHLETICS 2011
NCAA CHAMPIONSHIPS1939 Men’s Basketball
1962 Men’s Track & Field
1964 Men’s Track & Field
1965 Men’s Track & Field
1970 Men’s Track & Field
1971 Men’s Cross Country
1973 Men’s Cross Country
1974 Men’s Cross Country
1977 Men’s Cross Country
1983 Women’s Cross Country
1984 Men’s Track & Field
1985 Women’s Track & Field
1987 Women’s Cross Country
2007 Men’s Cross Country
2008 Men’s Cross Country
2009 Men’s Indoor Track & Field
2010 Women’s Indoor Track & Field
2011 Women’s Indoor Track & Field
2011 Acrobatics & Tumbling
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