Communications Career Workshop University of Central Oklahoma
November 1, 2013
Martha Hudak Reporter, editor College public information High
school and college teacher/pub advisor Navy public affairs
Corporate communications Advertising and PR agencies Association
marketing Corporate marketing communications Event marketing
Technology change management Theatre manager Consultant
Thank you Lynn Hazan for sharing You can find Lynn Hazan &
Associates at: #MyLHAstory 55 E. Washington St. Suite 715 Chicago,
IL 60602 312-863-5401 [email protected] www.lhazan.com Lynns full
presentation to Loyola University students is on Slide Share at
www.slideshare.net/LynnHazan along with her other many
presentations
Your career track = 2013. Lynn Hazan & Associates.
21st Century Personal Skills Creativity & Innovation
Critical Thinking & Problem Solving Leadership &
Responsibility 2013. Lynn Hazan & Associates. Flexibility &
Adaptability Initiative & Self Direction Social & Cross
Cultural Skills
Where the jobs are Agency Good point of entry, very
competitive, internships very helpful Corporate Minimum 3-5 years
of experience, small departments Entrepreneurial Sector Non-profit
Cause/issue-oriented Freelance Project-based 2013. Lynn Hazan &
Associates.
What do you think you want to do? www.MyNextMove.org
My outcome None of the questions asked about making money
Your Own SWOT Analysis Strengths Opportunities Weaknesses
Threats
From an Executive Recruiter Do well in college Internships
Participate in at least two before you graduate Leadership and
Extra curricular activities Get involved, dont just show up! Clean
up Social Media Check Privacy Settings Appropriate Pictures
Post Resume LinkedIn.com CareerBuilder.com Monster.com
Indeed.com But dont rely on these sites. Be more proactive by
networking and targeting companies.
Networking Join professional associations and groups, such as:
SPJ PRSA/PRSSA IABC LinkedIn Groups Get involved in charities and
causes: Volunteer Attend meetings 2013. Lynn Hazan &
Associates.
Research the company Online search Company Website LinkedIn
Facebook Alumni Check out competition Hoovers Trade publications
What is company known for? How do you fit? 2013. Lynn Hazan &
Associates.
Tell stories Frame the process: STAR Situation Tactics Action
Results Behavioral interview questions Most questions can be
answered with 5 basic stories Search Behavioral Interviewing to
find lists of questions Be conversational, natural and passionate
when telling a story
Dont Oversell yourself or be desperate Undersell
yourself/sabotage yourself Go to an interview hungry Be haughty or
arrogant/over confident Be too casual Turn statements into
questions Lie! 2013. Lynn Hazan & Associates.
True life stories you wont believe From Lynn Hazan Asked for
food Took off shoes Was sloppily dressed Swore 3 times Wore strong
perfume - I almost passed out Knew nothing about our company From
my brother, who was VP of Sales Emails written like text messages
with all the abbreviations
Follow-up Always send a thank you note after an interview
within 24 hours. Consider doing a wow project to demonstrate:
Initiative Analytical skills Creativity
"It had long since come to my attention that people of
accomplishment rarely sat back and let things happen to them. They
went out and happened to things." Leonardo Da Vinci
Branding The marketing practice of creating a name, symbol, or
design that identifies and differentiates a product from other
products. -from Entrepreneur.com It is what people say about you
when you leave the room. -Lynn Hazan My logo 2013. Lynn Hazan &
Associates.
How do you define yourself? Unique Positioning Statement Use
this to prepare your resumes summary statement My summary lead-in
EXPERIENCED MARKETING COMMUNICATIONS PROFESSIONAL Experienced
marketing communications and public relations professional in
developing strategy and implementing programs and campaigns for
trade associations, non-profits, businesses and consultancies. I
change this according to the job description to capture key words.
2013. Lynn Hazan & Associates.
The Hemmingway Challenge Who are you today? Write your story in
6 words 2013. Lynn Hazan & Associates.
What Hemmingway wrote For Sale. Baby shoes. Never worn. 2013.
Lynn Hazan & Associates.
Establish your portfolios Online Sites Wix Weebly VisualCV.com
Include published work, business writing (not just academic
writing) Mobile-friendly Flash Drive
My new portfolio page Login Screen
News influencers by age group
Working with Different Generations Book: Unlocking Generational
Codes: Understanding What Makes the Generations Tick and What Ticks
Them Off, by Anna Liotta, M.A. Generation Birth Years Communication
Traditionalists 1927-1945 Relationships are power Baby Boomers
1946-1963 Information is power Generation X 1964-1979 Sharing
information is power Millenials (Gen Y) 1980-1999 Knowing where,
how to access information fast is power Nexters 2000-present ? How
we integrate and leverage the power of both old and new
technologies and face-to-face connection points can make all the
difference between success and failure.