Jan Tichý @jantichy
Universal Analytics
User centric
Source: http://seo-hacker.com/developing-user-centric-content-strategy/
Single user ID
f47ac10b-58cc-4372-a567-0e02b2c3d479
Multiple devices & browsers
Source: http://analytics.blogspot.cz/2012/10/universal-analytics.html
New tracking code
<script>ga=window.ga||function(){(ga.q=ga.q||[]).pushs=a.createElement(f),t=a.getElementsByTagName(f)[0];s.async=true;s.src='//www.google-analytics.com/analyt
ga('create', 'UA-123456-1');ga('send', 'pageview');
</script>
https://developers.google.com/analytics/devguides/collection/analyticsjs/
Tracking from anywhere
Measurement protocol
www.google-analytics.com/collect?v=1&tid=UA-123456-1&cid=202574990.757069417&t=pageview&…
https://developers.google.com/analytics/devguides/collection/protocol/v1/
Mobile apps tracking
Daily costs uploads
https://developers.google.com/analytics/solutions/articles/cost-data-import
Custom dimensions & metrics
https://developers.google.com/analytics/devguides/collection/analyticsjs/
Multichannel attribution
Data-driven attribution
http://analytics.blogspot.cz/2013/08/data-driven-attribution-better.html
Campaign management
Segment builder
https://support.google.com/analytics/answer/3249729
User segmentation
http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
User segmentation
http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
Sequence segmentation
http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
Cohort analysis
http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
Better Adwords integration
http://analytics.blogspot.cz/2013/07/bid-adjustment-reporting-in-google.html
What is still missing?
• Custom user ID coupling
• Individual user reports
• Individual user paths
• Offline conversions & revenues import
• Usable A/B and multivariate testing
Sometime or never?
• E-Commerce transaction cancellation
• Asynchronic collection, statistics recalculation
• Daily-based metadata
• General structured data import
• Advanced BI tools
• Social data and events beyond the web
• Heatmap & session tracking analysis
Jan Tichý @jantichy
Questions?
Top Related