- 1.TRANSPORTATION SERVICES OBJECTIVES1. Discuss the selection of
tourist travel modes 2. Explain the role of water-based and air
transport 3. Identify the growth of air transport and scope of
airline regulation
2. Transportation Mode
- Cost, traveling time, safety, convenience, comfort,
availability, frequency of trips, ground services, terminal
facilities and locations, status and prestige and departure and
arrival times
3. 5 FACTORS TO CONSIDER IN SELECTING TRANSPORTATION MODE
- 1. FUNCTIONAL UTILITY expected performance for a specific
purpose
- Ex. Departure and arrival times, safety records, directness of
the trip, number of stops or transfers
- 2. AESTHETIC/EMOTIONAL fear, social concern, style, luxury,
comfort and personal feeling that the form of transportation might
evoke
4. 5 FACTORS TO CONSIDER IN SELECTING TRANSPORTATION MODE
- 3. SOCIAL/ORGANIZATIONAL the frequent users of certain kind of
transportation are stereotyped according to sex, racial origin,
income, price/cost and education
- Ex. Those who take bus trips are usually perceived to be
female, either young or old, while those who take bus tours and
cruises are generally retired people.
5. Transportation Mode
- 4. SITUATION how convenientlylocated the particular mode of
transportation and its terminal facilities are for the
traveler
- 5. CURIOSITY UTILITY refers to the travelers perceived need to
do something new and creative
- Ex. Flying translantic on Concorde may have a high curiosity
value for many business travelers.
6. Water-based transport
- Travelers can satisfy their desire to experience new
environments and see new cultures and still bring with them the
comfort, safety and convenience.
- There is no changing of hotels, airports, food and beds which
may cause sleeplessness and other problems.
7. Water-based transport
- A cruise ship is both a floating hotel and resort because the
guests are housed, fed, and entertained.
- Food is offered throughout the day from 7 course meals to
themed event dinners.
- Cruises are promoted and sold on the basis of health,
recreation and leisure.
8. Water-based transport
- Cruise enthusiasts prefer this type of vacation because it
combines fresh air, plenty of good food, a variety of activities
and visits to exotic places.
- Theme cruises are popular such as culinary cruises, historic
voyages, stock market seminars, movie and music festivals.
9. Water-based transport
- TheCarribbeanis the worlds largest cruise destination. Other
major cruise destinations include the Mediterranean, Scandinavia,
Alaska and the Pacific.
- Cruises are announced several months before the departure and
are also sold mostly by travel agents as packages.
10. CRUISE MARKET FOR THE PHILIPPINES
- Subic Bay with day trips around Subic, Clark and Bataan
- Puerto Princesa with day trips to the PPUR, islands of Honda
Bay
- Iloilo with day trips of the historic areas of the city and
Guimaras Island
11. CRUISE TOURISM
- A product of medium grade importance, given its limited
economic impact but quick access to revenue generation
- Dependent on the prior development of other tourism products,
since most cruise activities are based on nature, culture and beach
attractions.
12. CRUISE TOURISM
- Large cruise ships, most popular and common type of cruise
line
- Cater for 850 to 3,000 passengers
- Referred to as floating resorts
- Restaurants, arcades andshopping facilities
- Casinos, evening entertainment shows, libraries and spas
13. CRUISE TOURISM
- Maintains same level of amenities
- Offers passengers more intimate atmosphere and cruise
experience
- Cabins are large and well furbished
14. CRUISE TOURISM
- Small scale or pocket cruise are certainly the right formats
the Philippines could profit from the cruise booming global and
regional trend.
- Requires development in key destinations in order to prepare
for the new further arrivals it could be generating.
15. Exercises
- You are working for a travel agency and have a family in your
office. You realize early in the conversation that the wife is very
interested in a cruisebut the husband has some definite
reservations. After probing for several minutes, the husband
identifies the following concerns and questions he has about
cruises:
- I will get bored and fell confined.
- I am afraid I will get seasick.
- Cruises are only for rich people.
- What can you do with kids on the a ship?
- What is there to do at night?
- How would you address these concerns/questions in order to sell
this family a cruise?
16. Case Problem
- The Rotary Club Program chairman has asked you to give a talk
on the advantages of cruises. He has also hinted the club members
might be interested in taking a group cruise with their spouses and
children. What would you include in your talk?
17. NAUTICAL TOURISM
- Brings together sports, recreational activities and
tourism
- Navigation and journeying of tourists/boaters in vessels
(yachts, boats, sailing, motorboat, charter boat etc.)
- Involves marinas or boat sheltersand water based activities on
or off the vessels navigating in closed areas, rivers, lakes
overseas and oceans
18. NAUTICAL TOURISM
- Tourists may arrive on their own private boat, or just lease it
upon arrival
- Has strong potential in the Philippines
- Implementation would be very time consuming, requires high
amount of professional and skilled labor, additional
infrastructures and strong compliance with safety and marine
asset.
19. Airline Regulation
- International tourism requires a system of international air
transportation.
- This system requires negotiation between nations and carriers
in the form of bilateral agreement.
- Airlines may be assessed overflight charges for the privilege
of flying over other nations including countries which do not have
formal diplomatic relations with each other.
20. Airline Regulation
- Lending rights, fuel purchase agreements, maintenance
provisions and other considerations require bilateral
negotiation.
- Bilateral air agreement airline service could not be offered
between a nation of origin and one of destination unless there was
a specific agreement between the two nations regarding the details
of service.
21. Airline Regulation
- The need for bilateral agreement was intensified because small
nations felt that they should have their own national airline or
flag carrier.
- INTERNATIONAL AIR TRANSPORT ASSOCIATION (IATA)
- Democratic organization whose membership is open to any member
of the United Nations
- Purpose is to establish a system of international rates and
fares
- The airlines enter, into agreements concerning rates,
conditions of service, routes to be given to each airline
22. Air transport
- The factors associated with the recent boom in air travel
include the world economy, rising standard of living and the
quality of air service.
- Site Name: Air Transport Association (ATA)
- URL:Http://www.airlines.org
- 1. What does the site say about airline safety?
- 2. What is the forecast for future air travel?