Forms of Public Opinion
Petition
Letter to Officials
Interest Groups
Public address
Demonstrations
Jesse Jackson
Ted Kennedy
Hillary Clinton
Bill Clinton
Colin Powell
George Bush
Bob Dole
Ronald Reagan
<100% Liberal 100% Conservative>
Influences on Public Opinion
Political Ideology
Objectives • Describe methods of measuring public
opinion. • Examine political ads and describe the
effect of media on public opinion. • Analyze political ads for effectiveness.
Focus on imagery
“Horse-race Coverage”
Classwork
• Ideological Survey (#2) - Answer each question 1-25. T for true if you agree with the statement. F for false if you disagree with the statement. Do not write anything in the L/C column.
• Homework: Ideological Quiz (#3)… answer the last question in a paragraph.
Results
• 21-25 Liberal Responses = Strong Liberal • 16-20 Liberal Responses = Weak Liberal • 21-25 Conservative Responses = Strong
Conservative • 16-20 Conservative Responses = Weak
Conservative • 10-15 of either responses = Moderate
Agricultural Groups
American Farm Bureau
Professional Groups
Societal Groups
How They Work
•Participating in the Electoral Process
•Endorsing candidates
•Political Action Committees (PACs)
•Lobbying
•Using the Legal System - Lawsuits
•Influencing Public Opinion
Functions of Political Parties
Assisting the Electoral Process
• Organizing the electorate
• Helping with technical aspects
• Providing a political platform
• Examine policies of elected officials
Organizing the Government
Party Finances
Sources -Personal financing -Party assistance -PACs -Private Donors
- "Fat Cats" or "Angels" -Public Funding
- regulated government funding
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