Download - Unit 10 Lesson 4 ADVERTISMENTS

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Page 1: Unit 10 Lesson 4 ADVERTISMENTS

Unit 10 Lesson 4

ADVERTISMENTS

Page 2: Unit 10 Lesson 4 ADVERTISMENTS

By the end of this lesson, you will be able to

Distinguish facts from opinions by reading

Design advertisements using some new words learned in this lesson.

objectives

Page 4: Unit 10 Lesson 4 ADVERTISMENTS

Describe these products

Positive adj.

Negative adj.

cheap clean convenient

easy good reliablepretty useful practical

expensive noisydangerous uselessinefficient dirty

radio alarm clock, e-dictionary, mp3, refrigerator, mobile phone,

laptop, electric kettle, electric toothbrush

Page 5: Unit 10 Lesson 4 ADVERTISMENTS

Oral practice

What do you think of these products?Use the adjectives to help you.(Choose one or two of the products)Example:

I think the electric toothbrush is not very practical. It’s a little expensive, either. …

Example:

I think the electric toothbrush is not very practical. It’s a little expensive, either. …

radio alarm clock, e-dictionary, mp3, refrigerator, mobile phone,

laptop, electric kettle, electric toothbrush

Page 6: Unit 10 Lesson 4 ADVERTISMENTS

Prediction

Which of the products do you think are real?

jewellery for your ears remote

headphone

feline floor cleaners

mini camera

Page 7: Unit 10 Lesson 4 ADVERTISMENTS

Read to learnRead the text and note down the advantages of each product.

Remote Headphones:

(1) have no _______;

(2) can listen to the programmes while _________

(3) can listen to the music ____ _____ _______

(4) can listen to _______ /TV up to _____ metres away

(5) signals ____ _________ glass, doors and walls

(6) ____ __________ sound

(7) __________ value

wireswalking

in the bathradio 60

go through

top qualityexcellent

Page 8: Unit 10 Lesson 4 ADVERTISMENTS

Mini Camera

(1) no ________ than a credit card;

(2) It’s ____________ and __________;

(4) ________ to use;

(5) has an ______________ focus and fl ash;

(6) made from an ____________ and _________ material;

(7) not _____________.

bigger

convenient reliable

easy

automatic

attractivestrong

expensive

Page 9: Unit 10 Lesson 4 ADVERTISMENTS

Special jewellery for your ears

(1) ___________ ;

(2) ________ in many different situations;

(3) a _________ at a low price

Feline Floor Cleaners

(1) made from ______ _________ material;

(2) It’s very __________;

(3) easy to ________;

(4) _______

attractive

useful

bargain

good quality

practical

wash

cheap

Page 10: Unit 10 Lesson 4 ADVERTISMENTS

Reading strategies

Facts and opinions

1. To find opinions, look for adjective (e.g. amazing / attractive).

2. Facts give information which is, in theory( 理论 ), true. (e.g. has an automatic focus)

Page 11: Unit 10 Lesson 4 ADVERTISMENTS

Read to find opinions and factsProduct Opinions Facts

micro camera

remote headphones

amazingconvenientreliableattractive

1. no bigger than a credit card

2. has an automatic focus and flash

3. made from strong material4. cost £ 199.99

fantasticexcitingexcellent

1. has no wires2. You can go up to 60 meters

away3. Signals go through glass,

doors and walls4. value £ 80.45

Page 12: Unit 10 Lesson 4 ADVERTISMENTS

Read to find opinions and facts

Product Opinions Facts

Special earrings

Floor cleaners

attractiveuseful

1. gold2. used in many noisy

situation3. a bargain at £

19.50!perfectpracticalcheap

1. made from good quality material

2. complete set for only £ 5.99!

Page 13: Unit 10 Lesson 4 ADVERTISMENTS

1. Memorize the new words.

2. Do Ex. 3 & 4 , P60.

Homework