#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
MozCon LocalEmily GrossmanMobileMoxie
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO ExpertImage Source: “http://www.developereconomics.com/websites-vs-web-apps/”
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
App Single Apps Universal App Pack
Google Ranking Whole Apps
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Google Ranking App Screens (Deep Links)
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO ExpertImage source: http://www.windtraveler.net/2010/06/jerry-whipple-should-have-stuck-with.html
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO ExpertImage source: http://7-themes.com/data_images/out/26/6857797-japanese-art.jpg
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
App Saturation In Logged-In Search
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
5 App Deep Link Results2 Web Page “Blue Link” Results(Both are “mobile-friendly”)
Logged-In Branded Local Search ResultPage 1:
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Google Beta Testing Streaming with These Apps:(Local Apps are in Teal)
• Hotel Tonight• Weather• Chimani (National Parks)
• Gormey (Restaurants)• My Horoscope• Visual Anatomy Free• Useful Knots• Daily Horoscope• New York Subway
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
App Saturation After App Streaming is Public?
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
HALP?!
HALP?!
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
App Pack Optimization
App Title
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Rankings Differ Between
Android & iOS
App Pack on Android But Not iOS!
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Know Your Competitors Per
Device, OS & Location
Test on Multiple Devices Or Use A Local-Mobile Search Simulator
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
bit.ly/mobile-search-simulator
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Google App Indexing
Support HTTP URLsSupport HTTP URLs
In Android, set this up by creating Intent Filters(App Only)
In iOS 9, set this up by supporting Universal Links(App and Web)
*Requires apple-app-site-association file hosted on an HTTPS domain*
bit.ly/g-app-indexing
Check for Site-Association File: bit.ly/universal-links-tool
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Google App Indexing
Support HTTP URLs
Enable Your App To Send a Feed of Deep
Links
Support HTTP URLs
Enable Your App To Send a Feed of Deep
Links
Via Android App Indexing API Via GoogleAppIndexing SDK
bit.ly/g-app-indexing
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Google App Indexing
Support HTTP URLs
Enable Your App To Send a Feed of Deep
Links
Test Implementation
Support HTTP URLs
Enable Your App To Send a Feed of Deep
Links
Test Implementation
http://bit.ly/test-android-indexing http://bit.ly/test-iOS-indexing
bit.ly/g-app-indexing
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Google App Indexing
Support HTTP URLs
Enable Your App To Send a Feed of Deep
Links
Test Implementation
Optimize
Support HTTP URLs
Enable Your App To Send a Feed of Deep
Links
Test Implementation
Optimize
bit.ly/g-app-indexing
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
bit.ly/g-app-indexing
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Check Your WebsiteFor Mobile-Friendly Tags
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
bit.ly/mobilefriendlytest
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Unblock CSS & Javascript
bit.ly/mobilefriendlytest
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Unblock CSS & Javascript
Remove App Interstitials (App Banners are OK)
bit.ly/mobilefriendlytest
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Unblock CSS & Javascript
Remove App Interstitials (App Banners are OK)
Check Mobile UX (Meta Viewport, Tap Targets, Font Size)
bit.ly/mobilefriendlytest
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Unblock CSS & Javascript
Remove App Interstitials (App Banners are OK)
Check Mobile UX (Meta Viewport, Tap Targets, Font Size)
Improve PageSpeed
bit.ly/mobilefriendlytest
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Knowledge Graph is EXTRA Important for Mobile
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Optimize GMB for Google Now & Now on Tap
Optimized!
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Appear in Spotlight and Safari ResultsLeverage Apple Search & Apple Maps
https://mapsconnect.apple.com
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Leverage Apple Search Contacts
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Mobile Local PPCMobile AdWords Extensions: Apps Calls Locations Reviews Sitelinks Callouts Consumer Ratings Previous Visits Seller Ratings
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Mobile Local Sponsored Results
Emily Grossman (@Goutaste), MobileMoxie App SEO Expert#MozCon
Summary & Action ItemsApps are NEW and TOUGHER competition for local SEOs
App results change based on OS and install status
App Streaming threatens to increase app presence in SERPs
Optimize your apps to take advantage of rankings boosts
Optimize your website to fit Google’s mobile standards
Explore opportunities to increase visibility outside of Google mobile search
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
You don’t have mobile customers and desktop customers.
You just have customers.Source: “Connecting the Dots: Measuring Your Micro-Moments Strategy” September 2015 - ThinkwithGoogle.com
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
References & Links• App Streaming: http://marketingland.com/google-app-streaming-web-of-apps-152449 • Mobile Moxie Search Simulator Tool: http://bit.ly/mobile-search-simulator • App Indexing Instructions: http://bit.ly/g-app-indexing • Tool to check for site-association file: http://bit.ly/universal-links-tool • Mobile Friendly Test: http://bit.ly/mobilefriendlytest• Apple Maps Connect: https://mapsconnect.apple.com
Images and QuotesGoogle Quote: https://twitter.com/ThinkwithGoogle/status/662045561248464896Japanese Woodblock Art: http://eightface.com/files/images/2010.09.japanese.woodblock.print.jpgJapanese Woodblock Art:http://www.lazerhorse.org/wp-content/uploads/2015/01/Katsushika-Hokusai-Japanese-Art-Landscape.jpgPhone in hand image: http://zogdigital.com and http://Ev2.me
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
Emily [email protected]@goutaste
www.mobilemoxie.com2 Months Free Code: MOZCONLOCAL
facebook.com/mobilemoxie@mobilemoxie
#MozCon Emily Grossman (@Goutaste), MobileMoxie App SEO Expert
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