Agenda
Introduction to AGB Nielsen Media Research
Our role within the BARB process
Overview of UK TAM Market
Growing Measurement Complexity
Audience Measurement
Production and Reporting
Who Are We?
Joint venture between AGB Group and NMR
Based in 27 countries worldwide
Over 46.000 households installed worldwide– Asia Pacific (18.400 h/h)– Europe (22.300 h/h)– Africa/Middle East (1.850 h/h)– Latin America (3.650 h/h)
TAM Specialists – our business is dedicated to TV audience measurement
AGB NMR in the UK …
100+ staff
Head office, 60 Strand.
Awarded BARB Contracts in 2000
Live from Jan 2002, extended to Dec 2009
BARB
The UK Panel
6,000 installed homes
Over 14,000 individuals
Over 6,000 guests
5,100 total reporting panel
6 different reception platforms
Over 29,000 different devices within the panel
Viewing by Platform in the UK
Analogue
Terrestrial
Cable
Satellite
Analogue
Terrestrial
37%Cable
1%Satellite
0%
Digital
Terrestrial
Cable
Satellite
Digital
Terrestrial
16%Cable
13%Satellite
33%
BARB w/e 3rd Sept 2006
The UK TAM Market
Over 29,000 Devices
10,242
VCR
DVD & RDVD
Digital STB
PVRs / SKY+
6,706
2,700
3139
69
The UK Home
TVM4 & UNITAM
Game
Camera
6,584
TVSET
NBD
VCRDVDR
SKY/SKY+
DCABDTT
PVR
UNITAM benefits
UNITAM UNIQUE FEATURE
Possibility to measure DRC, Plasma, LCD, HDTV
TSV devices (DVDR, PVR)
TVM4 LIMITATION
Limited number of devices connected
SVHS
Some combi devices
Installation
All TV sets, platforms, VCRs and PVR/DVDR in the homes need to be monitored
Duration dependant on number of sets and complexity
1 transmission unit per home connected to phone-line/GSM
1 base unit per set
Each installation Line Tested for Quality Control
Daily Reporting Timetable
09:30 Overnights
09:35 PVF
10:00 Programmes
10:30 IBT-Live
11:30 IBT-Consolidated
11:40 Spots
11:45-12:45 Breaks
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