STARTING UP
A.Which of these companies would you like to work for? Why?
1.A family owned company
2.A multinational company
3.Your own company (be self-emloyed)
I want to work for my own company.
Because I’d like to make my own decision. I don’t
want to work for a company and do what my boss
says every day. It is so boring. If I am a employer,
everyone in my company will respect me and do
exactly what I say. And if I succeed, I will earn a lot
of money, it so interesting.
STARTING UP
STARTING UP
B.Which of these business sectors do you work in (or would you like to work in)? Can you name a company in each sectors?
• Telecommunications/ Media:
• Engineering:
• Retailing:• Construction:
• Tourism:
• Banking and finance:
STARTING UP
B.Which of these business sectors do you work in (or would you like to work in)? Can you name a company in each sectors?
• Transport:
• Vehicle manufacturing:
• IT: • Food and drink:
• Pharmaceuticals/ Chemicals:
STARTING UP
B.Which of these business sectors do you work in (or would you like to work in)? Can you name a company in each sectors?
• Telecommunications/ Media: Viettel
• Engineering: Senko
• Retailing: Walmart• Construction: Hòa Bình
• Tourism: Saigon Tourist
• Banking and finance: HSBC
STARTING UP
B.Which of these business sectors do you work in (or would you like to work in)? Can you name a company in each sectors?
• Transport: Vinasun
• Vehicle manufacturing: Toyota
• IT: Microsoft • Food and drink: KFC
• Pharmaceuticals/ Chemicals: OPC
VOCABULARY
A.Complete the sentences below with words and phrases from the box.
1. The amount of money a company receives form
sales in a particular period is called its __________.
2. The money a company makes after taking away its
costs is its ________.
3. A company which is more than 50% owned
by a parent company is called a __________.
turnover
profit
subsidiary
VOCABULARY
A.Complete the sentences below with words and phrases from the box.
4. The employees in a particular country or business
are called the __________.
5. The percentage of sales a company has in a
particular market is its _____________.
6. The main building or location of a large
organisation is its ____________.
7. The cost of a company’s shares is its ___________.
workforce
market share
head office
share price
VOCABULARY
B.Complete the extract from a company report with appropriate words or phrases form the box in Exercise A.
Share price Workforce Profit Turnover
Subsidiary Market share Head office
VOCABULARY
I am pleased to say the company has continued its
excellent performance. We are changing, growing and
doing well at a difficult time for the industry. ________1 was
€57.2 million, an increase of 15% on last year, and profit
rose by 5% to €6.4 million.
We are a highly competitive business. We have
increased our ____________2 to 20%. Consequently our
___________ 3 has risen and is now at an all-time high of
€9.6.
FINANCIAL PERFORMANCE
Turnover
market share
share price
VOCABULARYFINANCIAL PERFORMANCE
Increased production and strong demand have had
a positive effect on our cash flow, so we are able to finance
a number of new projects. We have successful moved to
our new ___________4 in central London. We are now
planning to start full production at the recently opened
Spanish ___________5 in October.
Finally, thanks once again to our loyal and dedicated
____________6. Our employees will always be our most
valuable asset.
head office
subsidiary
workforce
C. Complete the chart below with the information from the box
VOCABULARY
Peugeot Benetton Container ship operator
American Express French Japanese
Italian Drug and chemical maker Drinks supplier
C. Complete the chart below with the information from the box
VOCABULARY
Company Main activity Nationality
Cisco System Internet equipment supplier Americam
Car manufacturer
Bacardi Maritni Spanish
Travel and financial services provider American
C. Complete the chart below with the information from the box
VOCABULARY
Company Main activity Nationality
Bayer German
Clothing manufacturer
Sony Electronic goods maker
AP Moller-Maersk Danish
C. Complete the chart below with the information from the box
VOCABULARY
Company Main activity Nationality
Cisco System Internet equipment supplier Americam
Peugeot Car manufacturer French
Bacardi Maritni Drinks supplier Spanish
American Express
Travel and financial services provider American
C. Complete the chart below with the information from the box
VOCABULARY
Company Main activity Nationality
Bayer Drug and chemical German
Benetton Clothing manufacturer Italian
Sony Electronic goods maker Japan
AP Moller-Maersk Container ship operator Danish
C. Complete the chart below with the information from the box
VOCABULARY
Make sentences about the companies.
C. Complete the chart below with the information from the box
VOCABULARY
Cisco System is an American IT company which supplies
Internet equipmnet.
Peugoet is a French car manufacturer which provides cars.
Bacadi Martini is a Spanish drinking company which
supplies drinks.
American Express is an American travel and financial
company which provides travel and financial services.
C. Complete the chart below with the information from the box
VOCABULARY
Bayer is a German pharmaceutical company which provides
drug and chemical.
Benetton is anm Italian fashion company which manufacture
clothing.
Sony is a Japan electronic company which make electronic
goods.
AP Moller-Maersk is a Danish shipping company which
operate container ship.
D. Now talk in the same way about your own company or one you know well
VOCABULARY
Microsoft is an American IT company which provides computer softwares.
A. Work in small groups. Agree on the 3 most important factors from those listed below that can make a company successful
LISTENING
o Focusing on how to increase market shareo Having a strong company cultureo Having user-friendly packaingo Having good designers who aslo understand
productiono Responding to the needs of workforceo Staring with a simple business idea that is easy to
understand.
LISTENING
SCRIPT
A: Hey B, you think how to make company successful,
hum???
B: I think that the company must be focus on increase
market share, you think so?
A: Yes, I know that the maket share is the most important
factor decided to the success of company.
B: Of couse, the market share have an limit, in any time it
will be full.
C: Hello, I hear what your discussion, I think it a good
ideas. But if we want to do that we musted have a good
designers who also understand production, they can help
the campany expand the market share.
B: Well well, maybe, if the campany do that they will have
al lot of labor, so the campany should care about
responding to the needs of the workforce.
A: Yeah yeah, now we can make a business ideas, joy
with me guy...
LISTENING
Part B 3.1 Peter Jelkeby, IKEA'S UK Deputy Country Manager, talks about four factors that make ikea a successful company. Listen and number the four factors in exercise a in the order in which he mentions them
LISTENING
LISTENING
• Having a strong company culture
• Having user-friendly packaging
• Having good designers who also understand
production
• Starting with a simple business idea that is easy
to understand
Part B 3.1
LISTENING
Part C 3.2 Listen to the second part of the interview and complete these notes.
Ikea manages to stay ahead of the competition by:
- _____________(1) the market and the customer
needs
- Understanding how the ___________(2) are acting
- Being not only about products, but also about
_______________(3) to people's needs
Understanding
competitors
offering solutions
LISTENING
Part D 3.3 listen to the final part and decide which of the following was the interviewer's question.
1. What new projects are you currently involved in?
2. How can you keep up your performance at such
a difficult time for the economy?
3. What are the things a successful international
business must do?
4. Where are you planning to expand in the next
five years?
1. What new projects are you currently involved in?
2. How can you keep up your performance at such
a difficult time for the economy?
3. What are the things a successful international
business must do?
4. Where are you planning to expand in the next
five years?
LISTENING
3. What are the things a successful international business must do?
Part D 3.3 listen to the final part and decide which of the following was the interviewer's question.
READING
The world’s most respected companies
In a survey for the Financial Times, 1000 respondents (all of them Chief Executive Officers) across 25 countries identified the companies they respect most and gave the reasons for their choices. The criteria used for ranking include, among others, innovation, shareholder value, customer service and community commitment (I.E. supporting the community by creating jobs, protecting the environment, giving money to charity, etc.)
READINGCommunity commitment Customer service
Rank Name Country Sector Rank Name Country Sector
1 USA IT 1 Toyota Japan Engineering
2 Toyota Japan Engineering 2 Dell IT
3 USA Food/Beverage 3 USA IT
4 BP UK 4 Microsoft USA IT
5 McDonald’s USA Media/ Leisure 5 USA Media/ Leisure
6General
Electric (GE)USA
Electrical/ Electronics
6Southwest Airlines
Transport
7 IBM USA IT 7 Wal-Mart
8Johnson &
Johnson8 McDonald’s USA Media/ Leisure
9 USA Media/Leisure 9General
Electric (GE)USA
Electrical/ Electronics
10 USA 10 Germany Engineering
READINGCommunity commitment Customer service
Rank Name Country Sector Rank Name Country Sector
1 Microsoft USA IT 1 Toyota Japan Engineering
2 Toyota Japan Engineering 2 Dell USA IT
3 Coca-cola USA Food/Beverage 3 IBM USA IT
4 BP UKEnergy /
Chemicals4 Microsoft USA IT
5 McDonald’s USA Media/ Leisure 5 Disney USA Media/ Leisure
6General
Electric (GE)USA
Electrical/ Electronics
6Southwest Airlines
USA Transport
7 IBM USA IT 7 Wal-Mart USA Retail
8Johnson &
JohnsonUSA Healthcare 8 McDonald’s USA Media/ Leisure
9 Disney USA Media/Leisure 9General
Electric (GE)USA
Electrical/ Electronics
10 Unicef USA 10 BMW Germany Engineering
READING
Make a note of the key information about your company
TOYOTA
Produces what custonmers really wantResponds to industry trendSatisfies whatever clients want
MICROSOFT
Give a lot of money to charitySpens on sponsorshipRespect for local communiy needs
READING
The main factor for the success of Toyota, the number-one company for customer service, is not only its customer service, is not only its customer focus, but also its products. Toyota provides the products that customers most want to buy, and designs models that meet people’s changing priorities. In particular, it has responded to the industry trend by providing smaller, more environmentally friendly cars, such as the Pirus, a hybrid car with both petrol and electric engines.
READING
However, Toyota’s after- sales service too is very much appreciated. “They do everything to make clients satisfied”, says one respondent.
Toyota’s reward for its world-beating customers service is not just to be the world’s most profitable carmaker. It is on course to become the world’s biggest producer.
READING
Three very different computer companies fill the second, third and fourth slots – Dell, IBM and Microsoft. IBM and Dell are nominated for being customer-focused, while Microsoft scored more highly on products.
READING
Outline:
Paragraph 1 and paragraph 2: The main factors for the success of Toyota are its customer service and products.
Paragraph 3: Toyota’s potential development.
Paragraph 4: Three companies rank follow Toyota.
READINGCOMMITMENT TO COMMUNITIESMicrosoft scores most
highly in the eyes of chief executives for demonstrating commitment to, and investment in, communities.
Among the reasons they give are the work of the Bill and Melinda Gates Foundation, the company’ s “repsect for local community needs “ and the large sums it spends on sponsorship.
READINGCOMMITMENT TO COMMUNITIES‘Bill Gates’ contributions
to charity have dramatically canged the image of Microsoft, say one CEO.
Toyota in second place, has ‘a commitment to train local suppliers and employees,’ says another respondent. Another says the autos company contributes to protection of the environment.
COMMITMENT TO COMMUNITIES
READING
Third is Coca-Cola, which ‘provides a lot of employment’ and ‘adapts to the culture of every country’. BP and MCDonald’s take fourth and fifth, and GE comes six.
The next generation of respected companies, says one CEO, will be those that develop environment technology and medical treatments for global use and that contribute to world peace and safety.
FINANCIAL TIMES
READING
Outline:
Paragraph 1,2,3:
Commitment to
communities of Microsoft.
Paragraph 4,5:
Commitment to
communities of others.
Paragraph 6: The next
generation of respected
companies.
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