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BRIEF TITLE:
IMAGE. Type as image.
The Brief
Select three quotes carefully from the givenarticles (each quote must come from a differentarticle) and visually communicate them usingonly the text in which they are written. Noadditional images are permitted,
Considerations
THINK VISUALLY. Consider what the visualessence of your subject matter is (the quote)and how bpst to communicate this. What arethe obvious responses? How can you movebeyond these?
Will the quote exist in the environment, onsomeone's hand or a wall? ls it handcrafted ordigital?
ls colour important? Will you work with just onetypeface or will you use a range? Do typefaceshave to be hybrid?
Background
The context of a quote depends upon who said it,
whom it was said to (even if there was on onethere), the environment in which is said and thetone in which it was spoken. "Words" do not existout of context.
Working with type as image allows you to conveymore than simply words the have been written.
The quote exists in the context of the article so howcan this give you visual clues as to how the textfrom the quote may work as image?
Mandatory Requirements
All images should be supported by a broad range ofvisual investigation in the form of design sheets andnotebooks.
The final image should be presented on an A1portrait format.
Practica! Considerations
There are no media restrictions. You can workphotographically, across three dimensions,collage, incorporate print making methods orcombine all of these processes.
You can work directly onto A1 or carefullyattach your type. You must be able to recordany three-dimensionalwork in a two-dimensional form.
Alltype must be based on an existing typeface.
Deliverables
Three visually resolved quotes submitted onA1.
Studio Deadline
Thursday 26tn January 2012
This brief should be read in conjunction with the module brief. Please refer to modulehandbook for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIG DESIGN LEVEL 05Module Code
Module Title
OUGD2O5
IMAGE
Outcomes
Doc. Code
see module brief
OUGD205 Type.
Saffur, trr*Ain
PROBLEM ANALYSIS - rationale
BA (Hons.)
Module Code
Module Title
GRAPHIC DESIGN LEVEL 05OUGD205
IMAGE
Outcomes N/A
Doc. Gode I ZOS
EEIEEI (What r's fhe problem you intend to solve?)
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wHo NEEDS To KNow?- (who is your audience? Be concise no more then tenwords.)
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WHAT RESEARCH ls REQUIRED? (what do you need to know in order tocomplete this brief to ttryt fullest potential?)Primary.CAJtAffi n-ttliU rdorda t 04-tR-ltt? TI\.AI t
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RATIONALE - A'shternent of reasons.
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